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Christopher Whalen
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geek, Joycean, SEO, PPC, AdWords, Google Grants, Google Analytics, ukulele, maracatu, samba, wild swimming, cycling
geek, Joycean, SEO, PPC, AdWords, Google Grants, Google Analytics, ukulele, maracatu, samba, wild swimming, cycling

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My 2017 10Q answers
There's no mistake, I smell that smell, it's that time of year again when I share what I was thinking about this time last year. I've done this every year since 2010 . As the leaves glow in the last of the summer warmth, it's a good time to reflect back on ...
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NBC Sunday Night Football 2017 theme song lyrics
Stand up and cheer, stomp your feet, start clappin' NBC Sunday Night about to happen Ooh… America's game, been waitin' all day [Raiders and the Skins]* have come to play Al, Cris, Michele, turn it up It's the NFL, can't get enough Ooh… Got a battle tonight,...
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My 2016 10Q answers
Stourhead, 7 November 2015. Every autumn I go through this process of self-reflection by answering a question each day for 10 days. I like the document it creates of my past selves. You can read my answers from 2010 ,  2011 ,  2012 ,  2013 ,  2014  and 2015...
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My 2015 10Q answers
I've been doing this exercise in personal reflection every autumn  since 2010  (see also my  2011 ,  2012 ,  2013  and 2014 answers ). I really seem to have embraced the upside of quitting  over the past few years. It's often at this time of year that I rea...
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Find out what Lead Designer, +Ben Enright, gets up to at Torchbox in his latest blog #design #jobs #hiring
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HELP! MY SITE HAS 939 CRAWL ERRORS!!1

I see this kind of question several times a week; you’re not alone - many websites have crawl errors. 

1) 404 errors on invalid URLs do not harm your site’s indexing or ranking in any way. It doesn’t matter if there are 100 or 10 million, they won’t harm your site’s ranking. http://googlewebmastercentral.blogspot.ch/2011/05/do-404s-hurt-my-site.html 

2) In some cases, crawl errors may come from a legitimate structural issue within your website or CMS. How you tell? Double-check the origin of the crawl error. If there's a broken link on your site, in your page's static HTML, then that's always worth fixing. (thanks +Martino Mosna)

3) What about the funky URLs that are “clearly broken?” When our algorithms like your site, they may try to find more great content on it, for example by trying to discover new URLs in JavaScript. If we try those “URLs” and find a 404, that’s great and expected. We just don’t want to miss anything important (insert overly-attached Googlebot meme here). http://support.google.com/webmasters/bin/answer.py?answer=1154698

4) You don’t need to fix crawl errors in Webmaster Tools. The “mark as fixed” feature is only to help you, if you want to keep track of your progress there; it does not change anything in our web-search pipeline, so feel free to ignore it if you don’t need it.
http://support.google.com/webmasters/bin/answer.py?answer=2467403

5) We list crawl errors in Webmaster Tools by priority, which is based on several factors. If the first page of crawl errors is clearly irrelevant, you probably won’t find important crawl errors on further pages. 
http://googlewebmastercentral.blogspot.ch/2012/03/crawl-errors-next-generation.html

6) There’s no need to “fix” crawl errors on your website. Finding 404’s is normal and expected of a healthy, well-configured website. If you have an equivalent new URL, then redirecting to it is a good practice. Otherwise, you should not create fake content, you should not redirect to your homepage, you shouldn’t robots.txt disallow those URLs -- all of these things make it harder for us to recognize your site’s structure and process it properly.  We call these “soft 404” errors.
http://support.google.com/webmasters/bin/answer.py?answer=181708

7) Obviously - if these crawl errors are showing up for URLs that you care about, perhaps URLs in your Sitemap file, then that’s something you should take action on immediately. If Googlebot can’t crawl your important URLs, then they may get dropped from our search results, and users might not be able to access them either. 
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I wrote about the impact of Google's new layout on Google Ad Grants.
Google changed the layout of its search results on 18 February. It has removed side ads and introduced a fourth ad slot above organic results. Christopher Whalen writes about how this is likely to affect Google Ad Grants.
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Netflix category codes
Browsing Netflix can be a pain. Use these hidden category codes to jump to the genres you are interested in. Action & Adventure Action Comedies Action Sci-Fi & Fantasy Action Thrillers Adult Animation Adventures African Movies Alien Sci-Fi Animal Tales Anim...
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