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Zan McColloch-Lussier
1,330 followers -
I'm a lil bit country & a lil bit not country.
I'm a lil bit country & a lil bit not country.

1,330 followers
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There's a lot of power in Google Analytics. But is you're like me you get easily overwhelmed with all the data and things you could measure. I'll be keeping an eye on this series from +Google for Nonprofits and hope to learn how to use this tool to measure and share my nonprofit's success. 
For the next two weeks, we're partnering with +Google Analytics to highlight creative ways it can support your organization. Check out our page each day for guest tips and stories related to Analytics. Here's our first post to get you started on creating a measurement strategy for your nonprofit:

When it comes to using Analytics, everything starts with the organizational mission. Once you know that, you can investigate the strategies and tactics needed to execute that mission or business objective. A mission could sound something like, “To improve the lives of those that are in need of stable, safe housing.” Knowing your mission is important because that’s what you'll measure and how you'll define the success of your strategies.

Once you have your mission set, you're ready to dive deeper into strategies for how to measure it. Stay tuned for more tips on how to formulate strategies to get your nonprofit closer to its goals! 

#AnalyticsTips
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Trying to be like +Craig Newmark and share the hummingbird that is hanging around outside my home office window this morning. Now if only I could capture  a pic of the eagle that comes by sometimes.... 
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Vine, Twitter's video app, just opened up to us #Android  users. Thought I'd spend some time tonight checking it out. Wow. That's a window to other people's lives I'd rather not open again. Have to look for advice on how to find & follow interesting, but not too interesting, people on Vine. 
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"The vote today to allow gay youth to become Boy Scouts may be a step forward. But until they welcome gay leaders, too, the Boy Scouts is missing a chance to follow its oath and be its best."

+ Washington Post on today's Boy Scouts decision. I agree. This new policy is still homophobic and hurtful to LGBT people of all ages. http://www.washingtonpost.com/blogs/on-leadership/wp/2013/05/23/the-boy-scouts-leadership-loss/
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Call your Senators right now & ask them to protect SNAP (Food Stamps) in the Farm Bill. The vote is today & I understand they're considering dramatic cuts to this program that feeds people in need in this country. Find out more from +Feeding America 

I hate calling my Senators, but I did it. 
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This is on May 23rd and looks pretty good. I know that I get lots of questions about how nonprofits can use Pinterest. 
The free webinar, “Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good”, will be held at 3 PM EST and should run for about an hour. 
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Did my best to enjoy Seattle Beer Week. Loved the IPA sampler night at Elliot Bay Brewery. 
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May 18, 2013
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I love a great logo! There's just something about good typography and layout. This is from a local, Spokane, brewery. And the beer was good too. 
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March 12, 2013
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I love the New Organizing Institute's Tip of the Day and today's is particuarly good. Great reminder on how subtle changes in the language we use can either include or exclude people. 
If your job is to  communicate with people and inspire them to action then I'd really suggest signing up for their daily email.
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