When it comes to using Analytics, everything starts with the organizational mission. Once you know that, you can investigate the strategies and tactics needed to execute that mission or business objective. A mission could sound something like, “To improve the lives of those that are in need of stable, safe housing.” Knowing your mission is important because that’s what you'll measure and how you'll define the success of your strategies.
Once you have your mission set, you're ready to dive deeper into strategies for how to measure it. Stay tuned for more tips on how to formulate strategies to get your nonprofit closer to its goals!