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Efficio Solutions

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For the last 14 weeks, save for Thanksgiving week, I have been a road warrior, visiting Efficio customers near and far and even farther. As I made many new friends, I found I was gathering quite a few BFFs. They needed me to help them get their staffs and systems up to speed RIGHT NOW. Meanwhile, my other BFFs are calling and emailing, saying “long time no talk, but I need your help RIGHT NOW.”  The Efficio sales staff needed my help RIGHT NOW, our Efficio president needed to talk to me RIGHT NOW, a new sales manager needed training RIGHT NOW – are you seeing a pattern?

Continue reading at http://efficiosolutions.com/time-worth/
Do you treat your time much like a media sales traffic director treats inventory and how sales managers price their spots?
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Efficio Solutions

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“Without sales, no one at the station will get a paycheck.” (Quote from anyone in sales management.)

“Without music/sports/controversial talk show host, you won’t have anything to sell.” (Quote from anyone in programming.)

Continue reading at http://efficiosolutions.com/came-first-music-sale/
So which is more important in the Grand Scheme of Things, programming or sales?
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Whether I am dressing up to go to a nice dinner, wearing business attire, or just in my jeans, I can be found sporting that tell-tale little teal colored rubber bracelet with the tiny flashing lights on my left wrist. Those not yet in the club wonder why I wear this rubber eyesore next to my platinum bracelets. Those who sport them acknowledge each other, and can’t help but talk success and strategies. We are all slightly obsessed with our Fitbits.

continue reading at http://efficiosolutions.com/steps-keep-media-sales-fit/
We seem to be a nation that loves information, loves measurement, loves competition, and to be pushed to succeed. Here's how to bring it in media sales.
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Before you comment on here about the need for heightened security and profiling and any other cage I may have rattled, know that isn’t what is important in this blog. What IS important is what happened at the last airport I visited, and how it applies to media sales.

Read the entire article at http://efficiosolutions.com/flying-flying-high-media-sales/
Do you ensure that your top media sales clients feel like their investment in your station is a wise one? Here's how to meet their expectations.
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It is no surprise to anyone who knows me that I have been using all of my connections to get tickets to Bruce Springsteen and Paul McCartney as they tour this spring. If you are a “friend” of the venue, you get to buy before the public. Those with a particular credit card get to buy before that, and those who are members of the fan club get the chance to buy first.

Continue reading at http://efficiosolutions.com/media-sales-like-rock-concert/
Other than dancing in the dark, concert ticket sales have a lot in common with selling spots in media sales.
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Are you a fan of reality television? If you are, I am sure that while you have surfed the television channels looking for something interesting to watch you may have seen parts or all of a reality TV show focused on people who are hoarders — people who just can’t let go of ANYTHING!!!! 

Continue reading at http://efficiosolutions.com/hello-name-insert-name-hoarder/
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​On my recent travels, I saw someone in the Indianapolis Airport wearing a Kansas City Royals jersey. As the World Series was about ready to begin, I, of course, went up to the fan and said, “Let’s go Royals!” – a guaranteed conversation starter.

​Continue reading at http://efficiosolutions.com/price-right-can-get/
What are the factors you should have in mind when pricing your radio and TV inventory?
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Let’s use our media power to have some fun and do some good. After watching my friends and family stoically do their duty this summer, I wanted to do something that didn’t include personal pain and/or suffering. PROFESSIONAL — yes! Personal — been there done that. I also want to help organizations that help others. But mostly, I want to see how strong television, radio, and marketing can be.

Read the entire post at http://efficiosolutions.com/the-next-biggest-thing/
In media, we have often called ourselves the biggest word-of-mouth platform. Here's how you and your station can make a huge difference in your community!
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One thing that many people will admit to is that they hate change. They really dislike having their proverbial cheese moved.

Continue reading at http://efficiosolutions.com/do-your-media-sales-clients-get-you/
So where does your radio or television station stand when it comes to ease of understanding how to interact with you?
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Yesterday was the first day of July. I know you all have a calendar so I am not bringing you real news, but I do want to ask a question for your consideration. As you reflect on the first half of 2014, are you where you want to be? Have you hit your performance, growth, and commission goals?

Continue reading at http://efficiosolutions.com/accomplish-first-half-goals/
Six months to go, so if you desire success, now is the time to engage and get serious, or to stay focused and keep doing what you are doing. Here's how.
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Don’t miss Efficio’s technology series on Windows XP and Heartbleed! How does the cessation of Microsoft support for Windows XP affect you? What are your options for living in a post-XP online world? Is the Heartbleed bug as serious as they say? What do you need to do to shore up your security online?

Continue reading at http://efficiosolutions.com/technology-round-up/
Don't miss Efficio's technology series on Windows XP and Heartbleed
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