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Efficio Solutions
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The premier account management/CRM solution for media sales
The premier account management/CRM solution for media sales

9 followers
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For the last 14 weeks, save for Thanksgiving week, I have been a road warrior, visiting Efficio customers near and far and even farther. As I made many new friends, I found I was gathering quite a few BFFs. They needed me to help them get their staffs and systems up to speed RIGHT NOW. Meanwhile, my other BFFs are calling and emailing, saying “long time no talk, but I need your help RIGHT NOW.”  The Efficio sales staff needed my help RIGHT NOW, our Efficio president needed to talk to me RIGHT NOW, a new sales manager needed training RIGHT NOW – are you seeing a pattern?

Continue reading at http://efficiosolutions.com/time-worth/
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Are you a fan of reality television? If you are, I am sure that while you have surfed the television channels looking for something interesting to watch you may have seen parts or all of a reality TV show focused on people who are hoarders — people who just can’t let go of ANYTHING!!!! 

Continue reading at http://efficiosolutions.com/hello-name-insert-name-hoarder/
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​On my recent travels, I saw someone in the Indianapolis Airport wearing a Kansas City Royals jersey. As the World Series was about ready to begin, I, of course, went up to the fan and said, “Let’s go Royals!” – a guaranteed conversation starter.

​Continue reading at http://efficiosolutions.com/price-right-can-get/
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“Without sales, no one at the station will get a paycheck.” (Quote from anyone in sales management.)

“Without music/sports/controversial talk show host, you won’t have anything to sell.” (Quote from anyone in programming.)

Continue reading at http://efficiosolutions.com/came-first-music-sale/
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Let’s use our media power to have some fun and do some good. After watching my friends and family stoically do their duty this summer, I wanted to do something that didn’t include personal pain and/or suffering. PROFESSIONAL — yes! Personal — been there done that. I also want to help organizations that help others. But mostly, I want to see how strong television, radio, and marketing can be.

Read the entire post at http://efficiosolutions.com/the-next-biggest-thing/
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Whether I am dressing up to go to a nice dinner, wearing business attire, or just in my jeans, I can be found sporting that tell-tale little teal colored rubber bracelet with the tiny flashing lights on my left wrist. Those not yet in the club wonder why I wear this rubber eyesore next to my platinum bracelets. Those who sport them acknowledge each other, and can’t help but talk success and strategies. We are all slightly obsessed with our Fitbits.

continue reading at http://efficiosolutions.com/steps-keep-media-sales-fit/
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One thing that many people will admit to is that they hate change. They really dislike having their proverbial cheese moved.

Continue reading at http://efficiosolutions.com/do-your-media-sales-clients-get-you/
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Before you comment on here about the need for heightened security and profiling and any other cage I may have rattled, know that isn’t what is important in this blog. What IS important is what happened at the last airport I visited, and how it applies to media sales.

Read the entire article at http://efficiosolutions.com/flying-flying-high-media-sales/
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Yesterday was the first day of July. I know you all have a calendar so I am not bringing you real news, but I do want to ask a question for your consideration. As you reflect on the first half of 2014, are you where you want to be? Have you hit your performance, growth, and commission goals?

Continue reading at http://efficiosolutions.com/accomplish-first-half-goals/
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