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Tarek Joseph Chemaly
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Tarek Joseph's posts

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Dear agencies, would you please stop the lengthy video format?
Artwork by Tarek Chemaly Well, it's official - lengthy video formats are now a thing and they're considered advertising. Last Mother's Day I was about to scream, there were a ton of them! You know the type of movies I am speaking of, they start of narration...

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Lectra uses reverse psychology in the best possible way!
When it comes to reverse psychology - Lectra does it masterfully. In a gif which I deconstructed the brand invites its target audience no to click on the link (which obviously they are going to) only to tease them before with "have you heard about fashion's...

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USEK student Yves Nasr aces electricity ad
"On the 30th of month, you shouldn't be short of.... electricity" - USEK student Yves Nasr came up with this in one of the courses, the lovely bit was to first create the alarm that it is the "end of the month" only to reveal that the whole point is to have...

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Lebnanibloc and April Fools'
The promising Lebanese Party (al hizb al lebnani al wa3ed) has a major campaign running all over the place - with a promise to unveil themselves between April 1-4 at the Royal Hotel. April 1rst being April Fools' the ad reads "so as for politics not to rema...

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The Fart of the Deal - new book by Donald Trump
Artwork by Tarek Chemaly A friend recently told me I am meddling into politics as of late. Well, this blog focuses on advertising critique and pop culture, and when politics (originally meaning polis-ethos or the ethics of living in a community) becomes pop...

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Traces of nazism in Lebanon #flashback
Originally published: 20/7/10 ... You get a full swastika!... The rate of demolition of buildings in Achrafieh is staggeringly high, I am not here to discuss urban planning or whatever, but when you peel off a building (next to Sagesse School) the deep old ...

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Spinney's towers in Italian week advertising
Sometimes all it takes is a tilted view (sorry for the pun) to produce a good ad. For their Italian week, Spinney's reached out to an Italian staple, and an Italian architectural icon, and of course using a smart visual does not hurt either. As Spinney's co...

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London (is) Calling (me) #wearenotafraid
Artwork by Tarek Chemaly I have never asked anyone for anything as a blogger before, but today I am. Dear British Embassy would you facilitate my visa to the UK please? I want to go to London. The title of this post is ironic, because yesterday - literally ...

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Sarah's Bag - walkman clutch for the neo-nostalgic ones
Sarah's Bag does it again - just when you think there's no more nostalgia to explore on she goes and brings in a smash hit (heck, she's the one behind the now iconic Bonjus triangular bag!). The culprit above comes in the shape of a "sunny" Walkman (availab...

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Beirut Beer or how NOT to do a Mother's Day ad
Mother's Day was yesterday, but only today did I get wind of this. On the plus side - they did not answer Almaza as they always do and make it their raison-d'etre ! On the minus side? What on earth were they thinking? Perhaps it is best Beirut Beer stop thi...
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