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The Ivory Grey Project
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Our latest blog post. An updated post about Pinterest and bridal. This is now part of our 'social media marketing for bridal' series. Go check it out! #IvoryGreyProject #BridalExpert #Bridal
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Our latest blog post. Despite a significant drop in organic reach, Facebook is still a hugely important platform for #BridalBrands

#Bridal #BridalSector
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Unifying social media with your business goals. New on the blog!

#TheIvoryGreyProject #SocialMediaMarketing #DigitalMarketing
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"This first stage, awareness, consists of your potential retailer becoming aware that he/she has a problem that needs solving.

In bridal it typically means the shop is missing a certain price point and dress style your line may be able to fill. It could even be the case that the shop owner doesn’t know they need your line until they stumble upon your website or a dress they saw on Instagram that piques their interest."

#DigitalMarketing
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on the blog:

"Ideally, your sales rep will have a data-driven, strategic mindset and will be tech savvy because he or she will need to rely more heavily on research rather than cold-calling. They will need to be able to identify which bridal stores or buyers are a good fit for the brand as well as where that prospective buyer is in the decision making process."

#WeddingIndustry #BridalSales #Marketing
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Our Q&A with the ladies behind Tara Lauren on creating a successful brand. Check it out here 👉🏼 http://ow.ly/CtMl30kykQ1
#bridal #branding
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A new blog post about bridal brand positioning in a crowded market is up now!

#branding #bridalbranding #TheIvoryGreyProject
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NEW Blog Post!

"This week I want to emphasize the importance of partnering up with your retailer and committing to ongoing digital marketing efforts. This, of course, calls for a tailored marketing plan for each of your stockists - a plan where the boutique owner and her marketing team are part of the planning process."

#MarketingStrategy #digitalmarketing #TheIvoryGreyProject
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Bridal Brands, why you need to start thinking about investing in local marketing! #DigitalMarketing #BridalBrands #TheIvoryGreyProject
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