Online Marketing Strategies, SEM and Web Design
SEM stands for SearchEngine Marketing and it is tied directly to Online Marketing Strategies,which are tied directly to Web Design. As the Internet evolves at anastonishing rate, so does the sophistication of the users.Once upon a time, consumers would enter completesentences in a search box and hope to find what they were looking for. Whenthey were not satisfied they enter new search parameters before going to thesecond of results on the original search. After a decade or more of searches,there are billions of searches every dayAnd less than 20% of surfers go to page 2, but prefer torefine their keywords and start a new search. Search engines have known for a long timethat some words are more equal than others. When a consumer types in thesubject of their search, the search engine logs the information. Over time, patternsemerge, like paths through the woods, people use some words more than others.If you are in need of Bed Bug related products then there are four spellings:Bedbug, Bed Bug, Bedbugs, Bed Bugs. Just so you know, One variation of these isused by four out five consumers. In other words, 80% of consumers who arelooking to spend money on Bedbug related products, use 1 variation more thanthe rest. If you are selling products or services in that niche, and you do notknow which variation it is, then you are at a disadvantage, and missing 80% ofthe traffic.As a business owner, youneed to know what keywords are most important in your niche so that you canweave them into your website content and show the search engines that yourcompany is an authority in your field. Anything else, is just guessing, and nota viable solution for success.
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