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Kelli Richards
Works at The All Access Group
Attended Alan Cohen Life Coaching Training
Lives in Cupertino, CA
471 followers|36,845 views
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Kelli Richards

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Are you looking for the edge to individualize your brand or niche in the market? Creating an identity around your industry is key to leveraging your core strengths and forging a unique career path. Develop your unique strengths and recognize where your experience falls short. Throughout all of your interactions—within the business world and beyond—establish an environment where the amazing can flourish. Knowing the passions of players in your network will allow for powerful collaboration. If you're looking for a start, engage! Reach out to me through the Comments below with any questions, tips or comments you have for evolving brand, business, and vision unto your mode of self-embodiment. Thank you. To get monthly messages like this to keep you focused on what really matters, join my mailing list. http://bit.ly/KRAAGMailingList
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Kelli Richards

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Whether you are CEO or a student intern, it is worth knowing that there are few relationships more formative—more valuable than that shared between the mentor and mentee. Being a mentor is a chance to re-evaluate and reinforce your own learning. Making an effort to extend your teaching is a fresh chance to consciously realize and reorganize your approach. There’s an old adage that says, the subject matter you teach, you shall master. Thus, you will embody a more wholesome sense of self-engagement as you offer your wisdom and knowledge to others. As a mentee, the benefits are of equal significance. By subscribing to someone else's teaching, you are opening a window of opportunity—a path, not just leading to knowledge and advice, but to wisdom and experience—and possibly friendship. If someone makes an effort to reach out, make an effort to recognize them. It could happen today, tomorrow, or even be present in this moment. To get monthly messages like this to keep you focused on what really matters, join my mailing list. http://bit.ly/KRAAGMailingList
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5 Music Mogul Moves You Should Consider Making
When you think about it, there are multiple ways that the music industry reflects what you're trying to accomplish as an entrepreneur. Read the full article http://bit.ly/KLMusicMoguls @Inc Music rewards innovation and originality, and you both aim to immerse customers in rich and compelling experiences. Two of the most important things to do to unleash your inner music mogul are to trust your gut, and to not be afraid to take chances. Do you trust your instincts --even if it means veering from the safe path? Share in the Comments below.
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Kelli Richards

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Are you an aspiring entrepreneur? How about a business leader with a unique vision? If you are interested in advancing your career to the next level, you may want to write a book. With the evolution of the digital era, publication has proven to be an extremely viable means of establishing oneself as credible industry expert; an opportunity that is gratefully, finally open to one and all. If you are passionate about an area of expertise, start with an outline. Identify your audience, be conscious of what they want, and make your delivery to the point through clear presentation. Establish a well-rounded team to help with the fine touches and to promote your work. Partake in conferences, campaigning events, and always be committed to rendering your vision as reality. To get monthly mentoring messages like this to keep you focused on what really matters, join my mailing list. http://bit.ly/KRAAGMailingList
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Kelli Richards

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3 Strategies Of The Stars For The Business-Professional In You
If you want to harness and apply celebrity-power to your business, this article may have the solution for which you've been looking: http://bit.ly/CelebrityPower Align yourself with good company—individuals who will positively influence your values, reputation, and financial well-being.  Take your resources and experiences and forward them in new directions of growth.  Expand beyond your industry and remain open to opportunities where you have something both authentic and endearing to contribute.
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Kelli Richards

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Waiting until you're READY might mean you never get started. 
Start before you're ready - just go for it.  You're worth it.  

https://www.pinterest.com/pin/529806343636564798/
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Have her in circles
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Are You Ready For A New Generation Of Wearable Tech?
Though hardly necessities when they first hit the market, the iPod, iPad and iPhone paved way for a revolution in how we experience technology - enter Apple Watch.  Read full article: http://bit.ly/AppleWTech The Apple Watch is bound to usher in a new generation of wearable tech that will increase productivity and efficiency.  Do you think it will be the next indispensable Apple product?  Share in the comments below.
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Kelli Richards

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How the Apple-Beats Deal Set The Stage For Success
Apple and Beats created a win-win situation with its collaboration of key players from both parties.  How did they accomplish this, when 90 percent of mergers fail?  Read full article: http://bit.ly/ABLessons The two companies played on each other’s strengths to create a smooth and practical transition.  By taking a page from the Apple-Beats acquisition playbook, you can successfully marry your company with another.  In terms of branding, do you think Apple-Beats works well together?
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Kelli Richards

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While hard work is a necessary component to success, creating connections and establishing a business network is of equal importance. Always strive to involve yourself in an active, and trustworthy network of Influential individuals. Assess your relationships with them, whether or not they are there for you and how they nurture your sales, profit and growth. Assess what you bring to them, individually, as well. When you’re ready, instill an efficient system for interacting with them on a regular basis. Never be shy to pay it forward and be proactive with what you have to offer. With every effort you make, aim to create something of value. To get monthly mentoring messages like this to keep you focused on what really matters, join my mailing list. http://bit.ly/KRAAGMailingList
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Kelli Richards

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Do You Understand the Importance of Having a Strong Network?
What many people don't understand is that it's not always who you know, but what you do with those connections, that matters. Read the full article: 
http://bit.ly/ConnectorsGuide  @Inc Throughout my career, my extensive network has allowed me to create intros for startups seeking funding for their ventures and secure celebrities like Jerry Seinfeld for corporate events. But I haven't done this by connecting with a bunch of random people on LinkedIn; I've nurtured these relationships through the power of reciprocal networking. Have you introduced people who offer complementary services to promote mutually beneficial relationships? Share in the comments below.
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Kelli Richards

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In the world of business, when opportunity comes knocking, you want to be 100% ON TOP OF YOUR GAME.  Regardless of what is on the table, you do not allow nerves or emotions to enter the picture.  Weigh your options, stay calm, and make it clear to all parties involved that YOU are in control.  Before making any moves, be sure to get all the facts and VISUALIZE how the taking the fork in the road will benefit you in the long-term.  Never be tentative to ask advice either.  External input could be the CRUCIAL FACTOR in helping you to decide whether to proceed.  Remember, another opportunity will always come along, but if things line up, take ACTION.  To get monthly mentoring messages like this to keep you focused on what REALLY matters, join my mailing list. http://bit.ly/KRAAGMailingList
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Kelli Richards

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Do you know what I most want for you this year?  I want you to be a RENEGADE.  DO what you are meant to do.  That means do your BEST work.  The legacy work that's rich and meaningful.   Delegate the To-Do list to someone on your team. Or throw it out.  A mentoring relationship will impact your career and/or life. Do you have a mentor? Chime in the Comments below as I’m very interested to further this discussion. Thank you. To get monthly messages like this to keep you focused on what REALLY matters, join my mailing list. http://bit.ly/KRAAGMailingList
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yes  please sent yours personal email address.
my email raokokolu@gmail.com
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People
Have her in circles
471 people
Chris Montgomery's profile photo
James Fletcher's profile photo
Stephen James's profile photo
Dave Gardner's profile photo
Sean O'Neill's profile photo
Emma Jarrett's profile photo
Julie Du Brow's profile photo
Rick Tocquigny's profile photo
David Porter's profile photo
Work
Occupation
Consultant & Coach (Entertainment & Technology), Celebrity Wrangler & Talent Producer
Skills
Strategic Partnerships, Digital Media, Entertainment, Entrepreneurship, Digital Strategy, Business Development, Digital Distribution
Employment
  • The All Access Group
    CEO and President, 1998 - present
    Digital Music and Entertainment Consultancy BIG VISIONS * BIG CONNECTIONS * BIG RESULTS Creating powerful alliances and connections between Silicon Valley, Hollywood and Madison Ave as a strategist, innovator, rainmaker and thought leader for over two decades. As CEO of The All Access Group, Kelli Richard uses her 20+ years of experience in the entertainment and technology fields and her powerful relationships in both industries to create successful connections for her clients.
  • Apple, Inc.
    Director of Music & Entertainment Markets
    As Director of Music & Entertainment Markets, Kelli Richards built strategic relationships and created new marketing opportunities within the music and entertainment industries, including working with platinum artists, their managers, record label executives, and film studio executives. She developed integrated marketing campaigns, as well as producing all materials and events within these market segments. Kelli worked heavily with developers of technology who were focused on building software for these markets. Developed and drove Apple's strategies in the music and entertainment markets. In charge of business development, creating vital connections and managing industry relationships with artists and content owners.
  • SGI (Silicon Graphics)
  • EMI Music
    A&R Executive, 1985 - 1986
    Supported top artists signed to the label roster. In charge of placing them with producers, handling vast needs and requirements, working with related functions at the label. Scouted potential new artists / talent to potentially sign to the roster and managing existing artists on the label – and managed relationships with clubs and showcases and industry leaders to initiate referrals in this arena. Located appropriate songs and producers, connecting them with select top artists. Oversaw campaigns and product releases with other label departments.
  • Waking Dreams/PatroNet
    COO, 1995 - 1999
    Responsible for supporting the CEO's vision (rocker and music technology pioneer Todd Rundgren), and implementing strategic plans and operations. I handled all business development and alliance opportunities and dealt with all communications (inbound or outbound). I facilitated discussions with investor prospects and other top industry artists.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cupertino, CA
Previously
Cupertino, CA - Los Angeles, CA - Princeville, Kauai (Hawaii)
Story
Introduction
Kelli Richards is the President & CEO of The All Access Group, a leading digital music/entertainment consultancy.  Kelli led music initiatives at Apple during her 10 years there
where she helped ‘birth’ the digital music and entertainment movement. She’s been a successful consultant in the field of digital distribution of branded entertainment content for nearly 15 years.   She is a sought after thought leader in this space, and facilitates key connections and strategic alliances for her business and celebrity clients.  She is also a certified
coach, a published author, and an acclaimed events and awards show producer.  Her access to luminaries and influencers across both entertainment and technology is a unique cornerstone of her success.

Education
  • Alan Cohen Life Coaching Training
    Certified Coach, Life Coaching, 2009 - 2010
  • Ford Institute of Integrative Coaching
    Certified Coach, Coaching, 2003 - 2005
    Kelli's unique blend of mentoring and coaching allows individual clients to excel in their personal lives, just as her business consulting guides them to professional excellence. Trained by the best in the business, Kelli is a Certified Coach, certified by world renowned “Million Dollar Consultant” Alan Weiss. Kelli is one of only 25 people in the world personally sanctioned by Alan Weiss to act in this capacity. She is also a Certified Integrative Life Coach, having been trained by two seasoned coaches and bestselling authors - Debbie Ford and Alan Cohen.
  • MBA - San Jose State University
    MBA, Business - Apple Management Masters, Business, Marketing, 1990 - 1993
  • BA - San Jose State University
    Bachelor's, Business Administration, 1982 - 1985
  • De Anza College
    AA, Business & Film
  • Cupertino High School
Basic Information
Gender
Female