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Kelli Richards
Works at The All Access Group
Attended Alan Cohen Life Coaching Training
Lives in Cupertino, CA
494 followers|39,184 views
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Kelli Richards

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Are You Video Marketing Your Business With Big Brand Finesse?
In the last several years, Lay's Potato Chips has been highly successful with their “Do Us A Flavor” marketing campaign that urged customers to submit ideas for new potato chip flavors.  Read full article:  http://bit.ly/KRVideoMarketing  . By leveraging the power of the Internet and social media, you can prove to customers that their opinion matters.  Do you have a favorite Video Marketing campaign?  Share in the Comments below.
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Kelli Richards

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Looking For a Way to Bolster Your Digital Marketing & Stand Out as an Expert in your Field?
Why not consider hosting a podcast series? Read the full article http://bit.ly/KRCoolPeople  @Inc Podcasting grew 105 percent between 2006 and 2012, and the number of customers listening jumped 163%; that is a huge potential for a strong revenue stream--plus a brand and credibility boost. Now that the tools are available to you, would you like to share the knowledge you've spent years gathering with the world? Share in the Comments below.
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Kelli Richards

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Is Apple Taking The Music Industry To A New Level?
In 2001, Steve Jobs signaled the advent of a new era when he introduced the iPod.  It paved the way for today's streaming and social listening.  At present, Apple is gearing up to launch the next era in music. Read my @HuffingtonPost Article: http://bit.ly/StreamingBeyond. Do you think Apple's partnership with Beats Music and Beats Electronics will dramatically reshape the consumer listening experience?  Share in the Comments below.
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Are you looking for the edge to individualize your brand or niche in the market? Creating an identity around your industry is key to leveraging your core strengths and forging a unique career path. Develop your unique strengths and recognize where your experience falls short. Throughout all of your interactions—within the business world and beyond—establish an environment where the amazing can flourish. Knowing the passions of players in your network will allow for powerful collaboration. If you're looking for a start, engage! Reach out to me through the Comments below with any questions, tips or comments you have for evolving brand, business, and vision unto your mode of self-embodiment. Thank you. To get monthly messages like this to keep you focused on what really matters, join my mailing list. http://bit.ly/KRAAGMailingList
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Whether you are CEO or a student intern, it is worth knowing that there are few relationships more formative—more valuable than that shared between the mentor and mentee. Being a mentor is a chance to re-evaluate and reinforce your own learning. Making an effort to extend your teaching is a fresh chance to consciously realize and reorganize your approach. There’s an old adage that says, the subject matter you teach, you shall master. Thus, you will embody a more wholesome sense of self-engagement as you offer your wisdom and knowledge to others. As a mentee, the benefits are of equal significance. By subscribing to someone else's teaching, you are opening a window of opportunity—a path, not just leading to knowledge and advice, but to wisdom and experience—and possibly friendship. If someone makes an effort to reach out, make an effort to recognize them. It could happen today, tomorrow, or even be present in this moment. To get monthly messages like this to keep you focused on what really matters, join my mailing list. http://bit.ly/KRAAGMailingList
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5 Music Mogul Moves You Should Consider Making
When you think about it, there are multiple ways that the music industry reflects what you're trying to accomplish as an entrepreneur. Read the full article http://bit.ly/KLMusicMoguls @Inc Music rewards innovation and originality, and you both aim to immerse customers in rich and compelling experiences. Two of the most important things to do to unleash your inner music mogul are to trust your gut, and to not be afraid to take chances. Do you trust your instincts --even if it means veering from the safe path? Share in the Comments below.
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Are you an aspiring entrepreneur? How about a business leader with a unique vision? If you are interested in advancing your career to the next level, you may want to write a book. With the evolution of the digital era, publication has proven to be an extremely viable means of establishing oneself as credible industry expert; an opportunity that is gratefully, finally open to one and all. If you are passionate about an area of expertise, start with an outline. Identify your audience, be conscious of what they want, and make your delivery to the point through clear presentation. Establish a well-rounded team to help with the fine touches and to promote your work. Partake in conferences, campaigning events, and always be committed to rendering your vision as reality. To get monthly mentoring messages like this to keep you focused on what really matters, join my mailing list. http://bit.ly/KRAAGMailingList
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Kelli Richards

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4 Time-Tested Approaches to Spring Clean Your Business
Every year, I try to do some in-depth spring cleaning, and I use the same process each time. Read here for the full article http://bit.ly/KRSpringClean @Inc.First, take inventory and decide where you want to be, then get in touch with the right resources, next rid your team of physical and mental clutter, and finally, make sure it’s a team effort. Do you have a special spring cleaning ritual for your business? Share in the comments below.
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Are You Skeptical About the Whole Mentor-Mentee Thing?
In a climate where there's no free lunch, it's easy to assume there's a hidden catch. But if you feel this way, it's because you don't understand how mentorship helps your mentor. Read the full article http://bit.ly/MentorAndMentee  @Inc. Did you know mentees often help their mentors understand things in new ways through feedback, communication, and interpersonal skills. Were you surprised to learn something new from a person you mentored? Share in the Comments below.
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Will Apple Renew The Music Industry With Their Interactive Digital Music Approach?
Ever since Napster forever changed the way we get our music, the music industry has been defined as tragically insane in the way it’s tried to address music delivery options.  Read my Wired Innovative Insights Article: http://bit.ly/AppleInteractive. Apple is taking actionable steps to create an interactive digital music solution.  Do you think it will prove effective in setting the industry on a new course?  Share in the comments below.
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Are You Ready For A New Generation Of Wearable Tech?
Though hardly necessities when they first hit the market, the iPod, iPad and iPhone paved way for a revolution in how we experience technology - enter Apple Watch.  Read full article: http://bit.ly/AppleWTech The Apple Watch is bound to usher in a new generation of wearable tech that will increase productivity and efficiency.  Do you think it will be the next indispensable Apple product?  Share in the comments below.
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How the Apple-Beats Deal Set The Stage For Success
Apple and Beats created a win-win situation with its collaboration of key players from both parties.  How did they accomplish this, when 90 percent of mergers fail?  Read full article: http://bit.ly/ABLessons The two companies played on each other’s strengths to create a smooth and practical transition.  By taking a page from the Apple-Beats acquisition playbook, you can successfully marry your company with another.  In terms of branding, do you think Apple-Beats works well together?
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People
Have her in circles
494 people
Sean O'Neill's profile photo
Michael MacKay's profile photo
Santosh Savakar's profile photo
Chris Alvarez (TCS)'s profile photo
Simon Dyson's profile photo
Carlos Braun's profile photo
Robert Imbriale's profile photo
James Fletcher's profile photo
ken joey's profile photo
Work
Occupation
Consultant & Coach (Entertainment & Technology), Celebrity Wrangler & Talent Producer
Skills
Strategic Partnerships, Digital Media, Entertainment, Entrepreneurship, Digital Strategy, Business Development, Digital Distribution
Employment
  • The All Access Group
    CEO and President, 1998 - present
    Digital Music and Entertainment Consultancy BIG VISIONS * BIG CONNECTIONS * BIG RESULTS Creating powerful alliances and connections between Silicon Valley, Hollywood and Madison Ave as a strategist, innovator, rainmaker and thought leader for over two decades. As CEO of The All Access Group, Kelli Richard uses her 20+ years of experience in the entertainment and technology fields and her powerful relationships in both industries to create successful connections for her clients.
  • Apple, Inc.
    Director of Music & Entertainment Markets
    As Director of Music & Entertainment Markets, Kelli Richards built strategic relationships and created new marketing opportunities within the music and entertainment industries, including working with platinum artists, their managers, record label executives, and film studio executives. She developed integrated marketing campaigns, as well as producing all materials and events within these market segments. Kelli worked heavily with developers of technology who were focused on building software for these markets. Developed and drove Apple's strategies in the music and entertainment markets. In charge of business development, creating vital connections and managing industry relationships with artists and content owners.
  • SGI (Silicon Graphics)
  • EMI Music
    A&R Executive, 1985 - 1986
    Supported top artists signed to the label roster. In charge of placing them with producers, handling vast needs and requirements, working with related functions at the label. Scouted potential new artists / talent to potentially sign to the roster and managing existing artists on the label – and managed relationships with clubs and showcases and industry leaders to initiate referrals in this arena. Located appropriate songs and producers, connecting them with select top artists. Oversaw campaigns and product releases with other label departments.
  • Waking Dreams/PatroNet
    COO, 1995 - 1999
    Responsible for supporting the CEO's vision (rocker and music technology pioneer Todd Rundgren), and implementing strategic plans and operations. I handled all business development and alliance opportunities and dealt with all communications (inbound or outbound). I facilitated discussions with investor prospects and other top industry artists.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cupertino, CA
Previously
Cupertino, CA - Los Angeles, CA - Princeville, Kauai (Hawaii)
Story
Introduction
Kelli Richards is the President & CEO of The All Access Group, a leading digital music/entertainment consultancy.  Kelli led music initiatives at Apple during her 10 years there
where she helped ‘birth’ the digital music and entertainment movement. She’s been a successful consultant in the field of digital distribution of branded entertainment content for nearly 15 years.   She is a sought after thought leader in this space, and facilitates key connections and strategic alliances for her business and celebrity clients.  She is also a certified
coach, a published author, and an acclaimed events and awards show producer.  Her access to luminaries and influencers across both entertainment and technology is a unique cornerstone of her success.

Education
  • Alan Cohen Life Coaching Training
    Certified Coach, Life Coaching, 2009 - 2010
  • Ford Institute of Integrative Coaching
    Certified Coach, Coaching, 2003 - 2005
    Kelli's unique blend of mentoring and coaching allows individual clients to excel in their personal lives, just as her business consulting guides them to professional excellence. Trained by the best in the business, Kelli is a Certified Coach, certified by world renowned “Million Dollar Consultant” Alan Weiss. Kelli is one of only 25 people in the world personally sanctioned by Alan Weiss to act in this capacity. She is also a Certified Integrative Life Coach, having been trained by two seasoned coaches and bestselling authors - Debbie Ford and Alan Cohen.
  • MBA - San Jose State University
    MBA, Business - Apple Management Masters, Business, Marketing, 1990 - 1993
  • BA - San Jose State University
    Bachelor's, Business Administration, 1982 - 1985
  • De Anza College
    AA, Business & Film
  • Cupertino High School
Basic Information
Gender
Female