: How Darwinism and Rap Genius Will Change Your Marketing Mix.
By now, you’ve probably heard about the SEO nightmare recently experienced by Rap Genius, a startup that annotates lyrics and is building a community around rap music. As the story goes, in the second half of December 2013, the Rap Genius site was deemed “spammy” by Google, penalized as a result, and their organic traffic was decimated in a matter of days.
While they’ve since recovered, there’s a valuable takeaway for marketers involved with SEO, or any marketers relying heavily on one or two channels of communication to reach a targeted audience. To learn from their mistakes, here’s the low-down on what happened and why, how Rap Genius recovered and how Darwinism in marketing should make you rethink your marketing mix...http://lnkd.in/d_qiXvj