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Advertising profiles, assignments & the best new creative commercials
Advertising profiles, assignments & the best new creative commercials

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Let's take a short break from the Christmas festivities with this charming film from TBWA\Neboko in the Netherlands for McDonald's. Any parent will know the trepidation with which you go out out for the first time without your baby, no matter in whose safe hands you leave him or her. McDonald's likes to present itself as your familiar friend at such moments. So while it might not be your first choice for a big night out (and you probably wouldn't leave your baby there unattended), it does provide some comfort in times of need.

> See it now at https://www.adbrands.net or at https://youtu.be/pZ9Mes1wAFg
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And now, at last, the truth about Christmas. For French mobile giant Orange, Publicis Conseil tells it how it is with an enormously entertaining catalogue of Yuletide catastrophes. And all set to one of those relentlessly jolly American seasonal jingles. Perhaps not everyone's end of the year holidays are quite like this, but we've all been there at some point or other. And we're not sure a new phone at the end of it makes up for all the suffering! Joyeux Noel tout le monde!

> See it now at https://www.adbrands.net or at https://youtu.be/S5Hi95fNwQg
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Well here we are. That annual Christmas milestone has been reached: the new John Lewis ad is out. At first glance, Adam&Eve DDB has proved the doubters wrong. After last year's surprise disappointment, the 2018 Christmas ad is pretty damn wonderful: a celebration of the joy of giving while also providing some form of meditation on one of this country's most beloved musical icons, now just about to embark on his UK Farewell tour. We said 'at first glance' only because we suspect this ad won't look quite as original once the forthcoming 'Rocket Man' biopic is released next summer. There's a different cast and crew for the ad, so it's all original footage, not a clips compilation; nevertheless, the similarities are striking. But our Elton is clearly in the mood for some nostalgic reflection just now, and Adam&Eve DDB has managed to strike while the iron is hot. That rumoured (but denied) £5m paycheck probably helped too. All those reservations aside, this is a great film; a worthy successor to previous showstoppers from this retailer and its agency. It's ads like this that justify the fevered anticipation for each year's John Lewis Christmas ad.

> See it now at https://www.adbrands.net or at https://youtu.be/mNbSgMEZ_Tw
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We're still six weeks till Christmas and it seems like every company and its dog has already unveiled a special seasonal campaign. It's like a global tinsel-topped Super Bowl out there. There are plenty of losers, but also quite a few winners, in many cases from some unexpected sources. One such is this cute campaign for Paypal Europe from French hotshop Buzzman, who can usually be relied upon to find the gold in any creative brief. Just when you began to think you've seen this ad a hundred times before, it comes up with a heart-warming reverse twist. Perhaps Uncle Awesome isn't so much of an a**hole as we all thought.

> See it now at https://www.adbrands.net or at https://youtu.be/vWsRRXSN2VM
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H&M's Christmas campaign, from Adam & Eve DDB, will encompass six 30-second spots set in the fictional Hotel Mauritz. (Fun fact: H&M stands for Hennes & Mauritz; Hennes - "Hers" in Swedish was the original womenswear business, which acquired Mauritz Widforss menswear in the late 1960s). Here's the first of the series, featuring the quirky and always watchable American actress Aubrey Plaza. It's fine, but not really up to some of this retailer's (or its agency's) past hits. It remains to be seen how the series plays out. A new episode will drop each week until Christmas.

> See it now at https://www.adbrands.net or at https://youtu.be/FantY4yCBBI
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Here's another great spot that uses Christmas as its starting point, but is actually about something else altogether. The Monkeys urges us to Drive Nice Not Naughty over the holiday season on behalf of Australian insurance and roadside assistance provider NRMA. It's the age-old tale of a distracted Dad putting the demands of work ahead of family, but given a lovely little touch of seasonal magic. Nicely done.

> See it now at https://www.adbrands.net or at https://youtu.be/QzzknZK36FQ
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The Christmas ad deluge continues. We'll skip over the same old same olds from Waitrose and Boots and and Marks & Spencer and the rest. Instead, here's a very interesting angle on the holidays from Saatchi & Saatchi for Visa. God knows, Britain's High Streets could use a bit of love this season. New statistics show an unprecedented number of closures in the face of rising rents and rates and fierce competition from online sellers. So Visa has chosen to celebrate not the shoppers like you and me who feature in every other ad, but the independent retailers, who generally go un-noticed at this time of the year because they don't have the cash to spend on big-budget ads. It's an admirable concept: let's all make an effort not just to buy it all on Amazon or from the multiples but share some love and money with all our beleaguered local merchants. Before it's too late.

> See it now at https://www.adbrands.net or at https://youtu.be/ytAE9XJBydY
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We tend to think of German advertising as being generally a little staid. However, cutting edge agencies like Jung von Matt are never afraid to push the outside of the envelope a little. This campaign from JvM for BVG - Berlin's public transport authority - is an elaborate in-joke that borrows the style, set-up and My Way soundtrack from Johannes Leonardo's 'Original Is Never Finished' films for Adidas but replaces all the celebrities in those ads with real-life train drivers, bus drivers, ticket inspectors and other transport employees. Some sequences - for example that Botticelli Venus pastiche - are literal re-creations from the Adidas ad, and the tag line is adapted as "Our Love is Never Finished". We'd be very surprised if more than a handful of BVG's 14,500 employees have even seen the Adidas campaign, and the reference will no doubt go over the heads of the vast majority of Berlin's transport users. But it's the thought that counts, right?

> See it now at https://www.adbrands.net or at https://youtu.be/jq8yU1ZyULk
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Seems even KFC gets its own special Christmas spot this year. Actually, we have no complaints, because this film from Mother is just great, with a funny idea and gorgeous photography, although we suspect that the star of the film comes almost entirely from a computer rather than a coop. For what it's worth, it's also another bold throwdown against customers who would prefer not to make a direct connection between those breadcrumbed pieces in a box and the living creature whence they originate. Two years ago, Mother's debut campaign for KFC generated almost 500 complaints for featuring a strutting live bird. Many complaints suggested the ad was "disrespectful" of chickens. You can't really make the same argument this time, because this chicken is clearly one bad son of a hen. There's a reason it's not called Kentucky Fried Turkey.

> See it now at https://www.adbrands.net or at https://youtu.be/fM5wUJUXBAc
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Australia's BMF hotshop delivers another cracker for Aldi down under. The usual Christmas stuff - tinsel and trees and pressies - is all well and fine in ads, but it's outliers like this that really make the holiday advertising splurge worthwhile. Kudos to all those clients and agencies that are prepared to try something out of the usual for the holiday season. Clearly Aussies are already used to a summertime Christmas, however odd it might seem to all of us up here in the northern hemisphere, but I think it's fair to say we've never before seen Santa Claus shearing a sheep or being chased out of an outdoor dunnie by a snake.

> See it now at https://www.adbrands.net or at https://youtu.be/zbRKEhHSzfM
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