Estimate the impact of recent Google http > https change for logged in users on your search keywords.

Step 1. Open Google Analytics (or any tool you have access to).

Step 2: Go to Traffic Source > Sources > Search > Organic

Step 3: Change the Date Range (top right) to Oct 19th - Oct 20th (yes real time! :).

Step 4: Look for a keyword called: (not provided)

Step 5: Compare the total Visits (in the scorecard under the word Explorer on top) with the Visits you see in the row called (not provided).

Step 6: Use your own data, rather than FUD to: A. Worry a lot. B. Not worry at all. C. Wonder if you are suddenly hungry.

Screenshot for my blog attached.

#datadrivenfreakingout :)

PS: You should be able to do this with every web analytics tools including the main ones like Omniture, WebTrends, Yahoo! Web Analytics, CoreMetrics, Baidu Analytics et al.

PPS: Inspired by Thomas's comment below I've created a special custom report in Google Analytics that you can use to keep track of the impact of this change over time. Log into Google Analytics first, then click on this link to download the report: http://goo.gl/UuKY0
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