There was a small furor recently about how Target corporation tracks individuals and does efficient marketing. There are many opinions on what Target does, I respect all of them and I'll leave you alone with them.

But I was watching a online presentation by Andrew Pole from Target at a predictive analytics conference and took this screenshot from that talk. It shows the variables in play that Target collects (across online and offline touch points, mobile and desktop) and ties to Guest ID (you :) in order to do better marketing.

If you were thinking of doing this for your company, you and thank Andrew and Target for this inspirational schematic (and for sharing with you what it takes to go from wanting something to actually getting it done).

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