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Avinash Kaushik
Author, Digital Marketing Evangelist
Author, Digital Marketing Evangelist
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You CxO asks this really easy question: “How effective is our analytics strategy?”

I'm confident you are giving an insanely complicated answer. I did too.

Not any more. My latest post shares an innovative framework I've developed to simplify the answer we give. It abstracts away the complexity of people, process, tools, consultants, and obsessively focuses on just one thing: Does what you do matter?

Read the post here: The Impact Matrix | A Digital Analytics Strategic Framework https://goo.gl/hakjhE

Be sure to download a copy of the Impact Matrix at the end of the post. And, please do share your comments/critique/praise, :), directly on the post to enrich the conversation.

#thinksmart #movefast #winlove
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At some level you know this: Short-termism is rampant, it is harmful, we should ensure we focus on the long-term. Yet. We don't. :)

We can still live our dreams, we just need a plan. Today is your lucky day! Here's wonderful, specific and detailed article by Thomas Baekdal:

"Everyone Measures Conversions the Wrong Way. Let's Fix That!" https://is.gd/6QYQyb

Read. Weep with joy. Action!

PS: Thomas' Plus subscription is perhaps the $99 I spend each year that has the highest ROI in terms of challenging my thinking, making me smarter. If that sounds enticing, please subscribe. You won't regret it.
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You'll spend more time in meetings than at restaurants, ball games, or with your spouse. Why not fix the core of what makes meetings so unproductive?

In your inbox: "TMAI #137: Six Agreements For Effective Meetings."

#lifechanging #meetings #productivity

[Not a subscriber? http://zqi.me/tmaisignup ]
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It might seem impossible...

The End of Amazon: How, when and why the e-commerce giant will fall. https://goo.gl/x5ZAev

1. Parallax Blind Spots
2. Efficient, Effective but Not Fun
3. The Incumbent Mentality
4. The People Paradigm
5. The Bait and Switch Backlash

Amazon is not going anywhere anytime soon. But, the challenges above are worth thinking through - for Amazon and for our employer.

PS: #2 above is the reason I'd created the See-Think-Do-Care business framework. Amazon is really exceptional at the Do, and very good at Care intent clusters. See and Think intent clusters are almost non-existent for Amazon, and an important open landscape of opportunity for the individual/company that will take on Amazon.

S-T-D-C: https://goo.gl/f0KbXU
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The allure of the sexy, the complicated, the shiny is strong. A majority of your current revenue comes from doing the unsexy basics right - day after day after day.

In context of data analytics, my latest newsletter shares six unsexy basics that you are ignoring, costing you customer love and revenue:

TMAI #136: Web Analytics: Back To Basics.

[ Not a subscriber? http://zqi.me/tmaisignup ]
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Digital dashboards are often glorified data pukes and missing three critical ingredients that power intelligent business actions.

Do you know what they are? Do you know how much your dashboards stink?

Check, reflect, do differently: https://is.gd/lLYNik #insights2action
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Q: We have data raining down from the sky, so why is strategic decision making still not data-influenced?

A: Check your inbox for three intelligence elements you miss in data automation: "TMAI #135: Stop Automating Reports/Dashboards."

[ Not a subscriber? http://zqi.me/tmaisignup ]
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Two technological and one biological innovations are going to move us from Organic humans to Augmented humans. In the next 40-70 years.

I cover these in my latest email, which is in ur inbox: TMAI #133: Human 2.0 | Imagine the possibilities.

[Not a subscriber? http://zqi.me/tmaisignup ]

PS: Due to a snafu at my ESP, the subject of the email is "no automated dashboards." Ignore the subject. :) ]
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On your home page, I should know in five seconds what you actually do.

Even if you are a niche product.

Even if you have a secret tribe who you are hoping will talk to you, and you don't care about me.

#notechnicalmumbojumboplease #fivesecondintros
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Should you take Influencers to your company marketing prom? Check your inbox!

"TMAI #131: Influencer Marketing? Think Different."

Includes three "let's lift up the covers" stories, and 5 thinking filters you should use.

[ Not a subscriber? http://zqi.me/tmaisignup ]
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