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Avinash Kaushik
Author, Digital Marketing Evangelist
Author, Digital Marketing Evangelist
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Almost all practitioners of digital analytics measure the same 10 metrics, regardless of the type of business. In my new post, I take 15 companies and identify 6 KPIs for each.

"The Very Best Digital Metrics For 15 Different Companies!" https://goo.gl/cWcBL0

Here are the companies I share recommendations for: Betabrand, Lefty's Sports, Salesforce, Tampa Bay Times, The Smile Train, Humira, California DMV, Shutterstock, The Fate of the Furious, Jam City, Nissan Sunnyvale, McCormick, Dell US, Prudential and Priceline.

Enough differences in each for you to sharpen the critical thinking you can bring to your own company. Along the way, you'll discover new valuable metrics that you might not have paid as much attention to.

Learning via actual use cases, here: https://goo.gl/cWcBL0

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There are 50k ways to show the world's population, I'm sure you have seen at least 10k of them. Yet, I bet you'll be surprised at the distribution of human population visualized below.

Every time you have a choice between simple and complex, choose simple. It is harder than you think.
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This is a 5 megabyte (!) hard drive being shipped out of IBM in 1956.

Today we can fit the entire world's information into that physical space. It is a little surreal to imagine what the next 50 years will bring. Remember, tech progress is exponential! 
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An info-snack in form of an article about a data visualization technique you've either used this week or seen it presented to a senior leader. The question is why?

The answer's in my article: "Eat Pies, Don't Share Them!"
https://goo.gl/fQm2UY 
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So many layers of awesomeness here...
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Americans Hold Record Liberal Views on Most Moral Issues.

Not news that should be shocking. What is interesting is how utterly disconnected this seems to be our a democratic society from values being solved for.

An entire party is dedicated to opposing pretty much the top ten things on this list.

A majority of the politicians are working to dismantle so many of the things that are 51%+ on this list.

So many of us citizens are fighting each other, certainly arguing about it on Cable TV all day, when a majority are on one side and not the other.

If our representatives (politicians, cable tv, city leaders) are supposed to represent the majority, why are the top ten, if not all of them, so contentious?

How is it that the minority seems to be pinata-ing the majority (a majority that includes people from both parties)?

Fascinating data, more details here: https://goo.gl/dUuavt

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How would lives play out if humans only died from unnatural causes (like car accidents)?

Lifespans would increase from 78 years — today's average in the U.S. — to a much more impressive 8,938 years!

The second graph on the site, https://goo.gl/wgaR9j, is even more impressive. Car accidents are by far, and I do many by far, the leading cause of unnatural death. Assault by firearms is not even a third of it. And, you guessed it.... Terrorism (Islamic, Christian, White, Black, Mid-East, American, Chinese, whatever) is not even close.

What would happen if we took 50% of the money we spent on our War on Terrorism and put it into Self-Driving Cars, Fire Prevention, making Ladders safer and reducing Aerial Crashes? How about 25%?

Dramatic shifts in death equality and life longevity.

#foodforthought
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At University of California, Berkeley, I recently laid out three clusters that most "data people" don't pay attention to. I outline the three, and what you can do about them, in this article...

Big Data | Small Impact | Why?
https://www.linkedin.com/pulse/big-data-small-impact-why-avinash-kaushik

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I recently had the privilege of teaching MBAs and EMBAs as a part of Prof La Blanc's Data Science and Data Strategy class at UCB's Haas School of Business.

As you can imagine the topic is near and dear to my heart. :) My goal focus was not on how to get more data and process it, but on three things to obsess about when it comes to strategic influence from data: Purpose, Persuasion and Possibilities. I wanted the students aim way, way higher.

While the lecture itself is private to the university, here's a seven minute video on Big Data, throwing mental anchors away and what it takes to truly use data to drive change: https://www.youtube.com/watch?v=46LeIgAm0R0

I hope you'll find it insightful.

PS: Bonus Quote: Analytics is a lot more important than business leaders realize, and a lot less important than analytics people believe.

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I'm watching a presentation by a peer at my company, and I wrote a tweet I wanted to share with you...

#mirror #changingminds
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