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Vidar Brekke
Worked at Meddle, Inc
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Vidar Brekke

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The way many companies execute advocacy plans is a little misguided. Too often it is nothing more than using employees to push corporate messaging. Not only do customers find this inauthentic, employees themselves become tired of subjecting their friends to it.

There is a better way

#employeeadvocacy   #socialemployees   #socbiz  
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Thought-leader showoff: "Why You Should Pay Attention To Influencer Marketing" #marketing   #influencer   #influencermarketing  
Finally, influencer marketing will likely gain in popularity because – in a world where more people than ever are operating as freelancers and are having to invent business models to support themselves – it’s potentially an important revenue stream for influencers.
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Let’s face it. Brands have little social capital; Only people do. Therefore, along with celebrating the individuality of their customers, they should showcase their own employees as passionate, relatable people as well. #socialmedia   #employeesocialadvocacy   #socialemployee  
Edelman’s “brandshare” report finds that two-thirds of surveyed customers found that their interaction with brands was one-sided: for example, they were encouraged to share a personal story as part of a promotional campaign, but the business itself never engaged in storytelling on social media. The absence of personal storytelling from your brand is not only unfair to your customers, it’s also a huge missed opportunity to show off your company cu...
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This article does provide some great tips about growing a company blog by inviting and overseeing guest bloggers. What it fails to mention is the ease whereby employees themselves can become bloggers within their own company. 
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Carol Ann Fausone of Canton, took her oath with the Air Force in 1977. She has since devoted her life to the service of her country - not only rising through the ranks to become the first female Brigadier General in the history of the Michigan National Guard, but making it her mission to help veterans secure the education, benefits and health care they are due.
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Great insights on Apple Pay and what it really means to consumers and retailers. #apple   #applepay  
Apple (AAPL) has regularly delighted its customers with cool products on its way to becoming the most valuable company in the United States. But it hasn’t always stood up for its customers’ best economic interests. Take the case of Apple Pay. Apple partnered with the three major credit card networks, Visa (V), Mastercard (MA) and American Express (AXP) and the big bank card issuers such as JP Morgan Chase (JPM). That is likely a smart move from ...
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Priceless tips for interns!  #internship   #tips  
So You Want To Be an Intern: Top 3 Tips Imagine if you were interning for the boss from hell like in "The Devil Wears Prada"? Luckily you're probably not and I've got tips to help you get the right internship so you're on track to success and not wasting your summer. My top three …
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Have him in circles
142 people
neelam garg's profile photo
Toby Elwin's profile photo
Cam Lemmon's profile photo
Startup Dad Headquarters's profile photo
Dave Hochman's profile photo
Karisa Epling's profile photo
Roger Maloney's profile photo
Brandon Pindulic's profile photo
Ted Rubin's profile photo
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  • Meddle, Inc
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