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Vidar Brekke
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159 followers
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The way many companies execute advocacy plans is a little misguided. Too often it is nothing more than using employees to push corporate messaging. Not only do customers find this inauthentic, employees themselves become tired of subjecting their friends to it.

There is a better way

#employeeadvocacy   #socialemployees   #socbiz  

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Thought-leader showoff: "Why You Should Pay Attention To Influencer Marketing" #marketing   #influencer   #influencermarketing  

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Let’s face it. Brands have little social capital; Only people do. Therefore, along with celebrating the individuality of their customers, they should showcase their own employees as passionate, relatable people as well. #socialmedia   #employeesocialadvocacy   #socialemployee  

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Great insights on Apple Pay and what it really means to consumers and retailers. #apple   #applepay  

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This article does provide some great tips about growing a company blog by inviting and overseeing guest bloggers. What it fails to mention is the ease whereby employees themselves can become bloggers within their own company. 

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Priceless tips for interns!  #internship   #tips  
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