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Lance Godard
1,306 followers -
I’ve spent nearly three decades inside and outside of law firms around the world, providing a broad range of marketing, communications, and business development solutions. I’ve written and re-written practice descriptions and blog posts and proposal documents and attorney bios and more. I’ve helped lawyers craft their stories, pitch their services, and grow their business. I’ve worked with them to improve the way they talk about who they are and what they do. Equally important, I’ve helped them land new clients with fine-tuned marketing language that is targeted and relevant to the companies and prospects who buy their services.
I’ve spent nearly three decades inside and outside of law firms around the world, providing a broad range of marketing, communications, and business development solutions. I’ve written and re-written practice descriptions and blog posts and proposal documents and attorney bios and more. I’ve helped lawyers craft their stories, pitch their services, and grow their business. I’ve worked with them to improve the way they talk about who they are and what they do. Equally important, I’ve helped them land new clients with fine-tuned marketing language that is targeted and relevant to the companies and prospects who buy their services.

1,306 followers
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We’ve Moved...
Are you reading these posts? has moved. Visit  The Godard Group  daily for daily law marketing reads that will help you grow your practice.
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Use Big Data to Help Potential Clients Find Your Content
If you're writing about "premises liability" injuries when potential clients search for "slip and fall" accidents, you're setting yourself up to fail, writes Julie Howell in Five Ways Lawyers Can Use Google Trends . They won't even find your post if you're ...
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Is Your Social Media Human?
To be effective on social media, writes Alan Singles in  Does Your Law Firm Social Media Strategy Put Humans First? , law firms need to be authentic. They need to be human : To be real, social has to be run by people who will read and react to comments and ...
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Gain Trust With A Positive First Impression
There's no avoiding it: people make snap judgments about your trustworthiness as soon as they meet you, writes Sue Shellenbarger in  The Mistakes You Make in a Meeting’s First Milliseconds . And that could cost you. But it doesn't have to be that way.  With...
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True Thought Leaders Lead First and Think Second
Publishing your ideas doesn't make you a thought leader, writes Justin Gray in  Here's the Real Way to Define Thought Leadership. It Comes Down to 3 Things . In fact, positioning yourself as a thought leader when you're not merely creates noise and makes it...
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What's Your Client Experience?
Client experience isn't client service or client feedback or key account management or even client relationship management, write Lee Grunnell and Jerry Angrave in  Five star: The silk & steel of client experience for professional firms . In fact, it isn't ...
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Networking Without a Net
A robust network is a key element of success, writes Dorie Clark in  How to Make the Right Connections When You Don’t Already Have an “In.”   So how do you start? More to the point, how do you create a meaningful network when the people you know don't have ...
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It's The Connections You Make For Others That Add Value
Could your clients benefit from connections you offer, asks Thames Schoenvogel in Connect Your Clients in 2018 ? Because that's the key to meeting their needs: ... helping to foster those connections is yet another way to strengthen client relationships and...
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Networking 101 or, You're Doing It Wrong
There's a right way and a wrong way to network, says Mike Steib, CEO of XO Group. And you're probably doing it wrong...  In Don't Just Network — Build Your 'Meaningful Network' to Maximize Your Impact , Steib gives a detailed look at the right way. It's cho...
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What's Your Client Data Telling You?
Customer data, write Brad Brown, Kumar Kanagasabai, Prashant Pant, and Gonçalo Serpa Pinto in " Capturing value from your customer data ," is strategic. It gives companies (they're not talking about law firms, but the same principles apply) a competitive ad...
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