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Karine Joly
Works at Higher Ed Experts
Lives in Canada
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Karine Joly

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Last post in my series on SnapChat Early Adopters in Higher Ed with 8 tips from the 6 pros I interviewed.
Is SnapChat for every school? Probably not - yet. It's really too early to know if SnapChat is going to be the next Instagram and catch up for institutions. But, if you read the 6 interviews I published in this series, you've probably noticed a recurrent theme. All the professionals I've interviewed agree that what makes SnapChat different is the level of engagement you get from students on this platform. While you have to become more and more cr...
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Karine Joly

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Don't miss the 2nd edition of the Higher Ed Content Conference - seats are going fast.
Are you in Content Strategy Hell? If you are, you're in good company with almost everybody else working on digital content in higher education. Think about it. With its different audiences, goals and content authors, there is indeed a special place in content strategy hell for higher education ;-) That's why presentations on content and entire conferences on content strategy have been so popular in our industry for the past few years. You're on ...
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Karine Joly

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As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any new technology, channel or platform in higher education. That’s the reason for this series of interviews from early adopters of SnapChat in higher...
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Karine Joly

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Next in my series of #highered SnapChat early adopters: Jason Boucher from University of New Hampshire
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That's pretty neat.
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Karine Joly

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Here's the 1st interview of my series with #highered early adopters of Snapchat: Nikki Sunstrum from UMich.
With the multiplication (explosion?) of communication platforms used by prospective or current college students, it’s tough - but necessary - to keep up for communication and marketing professionals working in higher education. As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game. Is it time to adopt SnapChat for institutions? It’s always tough to say with certainty as the final d...
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I love our Snapchat community.  As an Development and Alumni Relations Office, it is a killer tool to build a relationship with current students!
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Karine Joly

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Here's the 1st post about my series on SnapChat with some usage data to gets us started.
I briefly discussed the topic in a previous post. But, it's now time to revisit the question with a series on SnapChat and higher education. Is SnapChat the next big thing or a fad for #highered marketing? SnapChat (Wikipedia article) has started to get some real traction over the past year. More and more early adopters in our industry started to play with it, following the lead of students as they did before with Facebook, Instagram or Twitter. ...
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You're right, Monica. It's kind of scary, because of scalability issues. However, this very personalized type of communication might be what this new generation of students expect.  Some of the interviews I'll publish later on my blog in the next few days seem to indicate this.
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Last interview in my series of SnapChat early adopters in higher ed: University of Arizona.
As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any new technology, channel or platform in higher education. That’s the reason for this series of interviews from early adopters of SnapChat in higher...
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Awesome - def feel free to tweet it out at me if you like so I can reshare :) 
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Karine Joly

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Wondering how to use SnapChat with prospective students? Here's how Beth Brashears use it for EKU Admissions.
As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any new technology, channel or platform in higher education. That’s the reason for this series of interviews from early adopters of SnapChat in higher...
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Karine Joly

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Next in my series of #highered SnapChat early adopters: Jason Boucher from University of New Hampshire
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Karine Joly

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With the multiplication (explosion?) of communication platforms used by prospective or current college students, it’s tough - but necessary - to keep up for communication and marketing professionals working in higher education. As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game. Is it time to adopt SnapChat for institutions? It’s always tough to say with certainty as the final d...
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Karine Joly

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LAST DAY to register for our next session of professional certificate online courses for #highered digital professionals. Classes start Monday (March 2, 2015)
Want to write stronger Social Media and Web Content for Higher Ed? This 4-week online course will help you become a better online writer by… writing! Categories: Social Media, Upcoming, and Web Writing. Course Type: Certificate Online Course. Course Length: 4-week. Difficulty Level: Beginner and ...
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Missed one of my posts looking back at the past decade in #highered marketing and communications? Here's the recap with all the links :-)
This post is #10 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 for 10 When I decided to start this series of blog posts early this month, I didn't set an editorial calendar. I've blogged with the flow - like I did 10 years ago when I started this blog. Had I not been as busy as I was (hosting a conference, working on the program for anot...
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Have her in circles
665 people
Sandy Lashin-Curewitz's profile photo
Dana Chen's profile photo
Doug Gapinski's profile photo
Judah Thornewill's profile photo
Kristin Burns's profile photo
Steve Daniels's profile photo
Sue Beckingham's profile photo
Jill A Owens's profile photo
Paul Fairbanks's profile photo
Work
Occupation
Executive Director
Employment
  • Higher Ed Experts
    Executive Director, 2007 - present
  • collegewebeditor.com
    Editor, 2005 - present
  • SNHU
    Adjunct Professor, 2011 - 2012
Basic Information
Gender
Female
Story
Tagline
Higher Ed Web Marketing Evangelist and Educator
Introduction
Karine Joly is a Web marketing professional, a social media expert and the Web editor behind www.collegewebeditor.com. She is also the Executive Director of www.higheredexperts.com, a professional development community with more than 2,000 registered members working in higher ed institutions around the world.

Karine shares insights and observations in her Internet Technologies column published every other month in University Business.

She also teaches an 8-week online course on Social Media Marketing for Higher Ed, a course she adapted from the graduate course she created for SNHU MBA in Social Media in 2010.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Canada
Previously
New Jersey - France