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Karine Joly
Works at Higher Ed Experts
Lives in Canada
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Karine Joly

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Next in my series of #highered SnapChat early adopters: Jason Boucher from University of New Hampshire
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Karine Joly

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With the multiplication (explosion?) of communication platforms used by prospective or current college students, it’s tough - but necessary - to keep up for communication and marketing professionals working in higher education. As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game. Is it time to adopt SnapChat for institutions? It’s always tough to say with certainty as the final d...
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Karine Joly

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LAST DAY to register for our next session of professional certificate online courses for #highered digital professionals. Classes start Monday (March 2, 2015)
Want to write stronger Social Media and Web Content for Higher Ed? This 4-week online course will help you become a better online writer by… writing! Categories: Social Media, Upcoming, and Web Writing. Course Type: Certificate Online Course. Course Length: 4-week. Difficulty Level: Beginner and ...
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Missed one of my posts looking back at the past decade in #highered marketing and communications? Here's the recap with all the links :-)
This post is #10 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 for 10 When I decided to start this series of blog posts early this month, I didn't set an editorial calendar. I've blogged with the flow - like I did 10 years ago when I started this blog. Had I not been as busy as I was (hosting a conference, working on the program for anot...
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Karine Joly

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A look at 10 years of online videos in higher ed with a selection of 10 videos.
This post is #9 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 years of YouTube and online videos in higher ed Yep, YouTube is actually younger than Facebook - by a year. Now with a billion users worldwide, YouTube is also younger than this blog -- by 2 days. It was launched on February 14, 2005 (nice revenge of the geeks, I guess) and bo...
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It's been great, dear Millennials, time to move on for #highered with Generation Z and.... get ready for Generation A+
Millennials, Generation Y or Net Generation No matter how you call them, when they arrived on campus a bit more than 10 years, the Millennials changed everything. A lot has been done to please and woo this new generation of college students -- and their helicopter parents -- over the past decade in higher education. Many institutions understood very quickly the fascination of the Millennials for cool tech toys. Some schools even used the oldest ...
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Fad or not? That's one of the questions we always have to ask ourselves in #highered and #hesm marketing and communications.
This post is #5 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Ever heard about the new shiny object syndrome (NSOS)? If you've worked for a few years in marketing, communication, admissions or alumni relations at an institution, you have probably fallen for NSOS at least a few times. I'll come forward first and admit that I did a couple of ...
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Karine Joly

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Next in my series of #highered SnapChat early adopters: Jason Boucher from University of New Hampshire
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Karine Joly

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Here's the 1st interview of my series with #highered early adopters of Snapchat: Nikki Sunstrum from UMich.
With the multiplication (explosion?) of communication platforms used by prospective or current college students, it’s tough - but necessary - to keep up for communication and marketing professionals working in higher education. As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game. Is it time to adopt SnapChat for institutions? It’s always tough to say with certainty as the final d...
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I love our Snapchat community.  As an Development and Alumni Relations Office, it is a killer tool to build a relationship with current students!
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Karine Joly

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Here's the 1st post about my series on SnapChat with some usage data to gets us started.
I briefly discussed the topic in a previous post. But, it's now time to revisit the question with a series on SnapChat and higher education. Is SnapChat the next big thing or a fad for #highered marketing? SnapChat (Wikipedia article) has started to get some real traction over the past year. More and more early adopters in our industry started to play with it, following the lead of students as they did before with Facebook, Instagram or Twitter. ...
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You're right, Monica. It's kind of scary, because of scalability issues. However, this very personalized type of communication might be what this new generation of students expect.  Some of the interviews I'll publish later on my blog in the next few days seem to indicate this.
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Karine Joly

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The 2015 Higher Ed Analytics Conference was a big hit earlier this week. Find out what happened via this Storify.
The 2015 Higher Ed Analytics conference was a big hit on Wednesday. Here's the Storified round-up of what was said and done during this 3-hour online confer
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Karine Joly

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This post is #6 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Conferences in the higher ed digital profession: the first social network Conferences have always been a big part of professional development for digital professionals in higher education for the past decade. Conferences were the first social network for a profession with so few ...
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Jay Steele's profile photo
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Work
Occupation
Executive Director
Employment
  • Higher Ed Experts
    Executive Director, 2007 - present
  • collegewebeditor.com
    Editor, 2005 - present
  • SNHU
    Adjunct Professor, 2011 - 2012
Basic Information
Gender
Female
Story
Tagline
Higher Ed Web Marketing Evangelist and Educator
Introduction
Karine Joly is a Web marketing professional, a social media expert and the Web editor behind www.collegewebeditor.com. She is also the Executive Director of www.higheredexperts.com, a professional development community with more than 2,000 registered members working in higher ed institutions around the world.

Karine shares insights and observations in her Internet Technologies column published every other month in University Business.

She also teaches an 8-week online course on Social Media Marketing for Higher Ed, a course she adapted from the graduate course she created for SNHU MBA in Social Media in 2010.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Canada
Previously
New Jersey - France