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“The goal is a simple one, on the surface at least. Whenever you produce content, you want to make sure you are getting the biggest bang for your buck. It doesn’t hurt if the process you use is more efficient, too.”

#contentcreation #contentmarketing
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“This year will be the year where marketers are forced to think carefully to ensure they have direct customer connections that are focused more on digital engagement and retention over acquisition to survive in the market,” he said. “If not, they risk their notifications being hidden, or worse, their apps being deleted.”

#marketing #socialautomation #digitalmarketing
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“The growth of social media has meant that it’s become an increasingly pivotal component of most company’s digital marketing strategies. And it’s not surprising why when you look at the figures.”

#socialmedia #socialselling #marketing
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"Remember, creating the content in the first place is only half the story. The real work begins when it comes time to market your blog. If you want to grab a bigger readership and be seen by more eyeballs, let’s take a look at seven unorthodox ways to promote your next blog post."

#blogpromotion #contentmarketing #marketing
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"Public Wi-Fi networks have popped up everywhere these days, from coffee shops to banks. Unfortunately, the majority of these networks are not secured and a prime target for hackers. Data sent over these public networks can be easily intercepted and used maliciously."

#security #socialmedia
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"Strongly consider creating a chatbot that makes it simple for people to donate, sign a petition, volunteer, and share information about your organization."

#NPOMarketing #NPOExamples
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"Many beginners assume that they have a clear idea of what their users are looking for. However, you don’t need to make educated guesses when there are powerful tools available that can help you make data-driven decisions."

#SEO #keywordresearch #beginningblogging
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"Make it crystal clear that the visitor is in the right place by ensuring the page answers their search query. Simplicity is key if you are to get your audience to absorb the core message quickly, so be bold and be to the point," says Natalie Simmons.

#landingpages #webdesign #leadgeneration
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What do you know about completing a content audit?

"Consumer preferences, industry trends, and buying behaviors change, which is why a piece of content you wrote a year ago may not be as applicable today as it once was. In fact, anything over a year old is almost certainly in need of a refresh, and that’s where a content marketing audit comes in."

#contentaudit #contentmarketing
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Those who purchase products or sign up for services after reading an email tend to spend 138% more than customers brought in through other marketing methods. https://buff.ly/2JjrBrv #emailmarketing
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