YOU are living in a dream world NEO
Morpheus: The Link-bait is everywhere. It is all around us. Even now, in this very article summary. You can see it when you load up your RSS feed, or when you log into Slashdot. You can feel it when you're skiving off at work... when you're tweeting during church... when you're moaning online about politics and taxes. It is the distraction that has been pushed into your eyes blind you from the truth.
Neo: What truth?
Morpheus: That You are the Product, Neo. Like everyone else you have logged into a panopticon. Into a marketing scam that you cannot taste or see or touch. A prison for your attention-span.