To be fair, the concept of that is why I like the idea of DLC. It gives the creators the ability to expand their existing work, and tie it into the story, in the same way that a lot of community mods do. And, since we're not getting those on consoles anytime soon, something is better than nothing. I think it gets a bad rap because of the people using it to nickle and dime people. It's also a great way for small developers to earn more revenue to continue supporting their game.