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Smith Creative
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Brands help us understand. Most of the crowded, commercial world functions using ‘brand shorthand’, a language which informs our choices when we shop, when we are at work, when we relax, when we interact with government and do a thousand other things.

Organisations expend substantial resources on brand creation. Our skill is in maximizing the strength of a new identity, not just as it is created, but over its lifetime, so that its power and influence grows.
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Brand Creation and Implementation
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The channels continue to diversify but the principles remain the same. A good creative campaign works when the advantages of the product or service are understood by and appeal to the audience. In a marketplace with low differentiation the tone can be as important as the USP, as it is with behavioural change work.

We like to challenge our clients. ‘What exactly is it you’re selling?’ Understand the offer and distinctive and successful work will follow.
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Advertising and Marketing
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Design a nice stand, get it to the venue on time – and you’ve done half a job. One of the most important elements in any exhibition is the human interaction.

Attend any large exhibition venue and you’ll see the bored salesman, surrounded by thousands of pounds worth of graphics, sat in the corner playing on his phone. We say, think holistically about exhibitions. Get your story straight, get your people right, define your expectations and outcomes. We can help with all of this. It’s hard work, but ultimately rewarding. 
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Display and Exhibition
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How does a creative agency keep up with the pace of change in the digital environment? The truth is, it doesn’t. There are too many specialisms moving too quickly at too many tangents. 

Once you’ve accepted this, as we have, there is a solution. We draw on technical specialists across different fields to bring our ideas to life. Web, animation, CGI, Apps, mobile platforms – we can move forward on all fronts because we design and create and then let others build.
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Digital
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Reports of the death of print have been greatly exaggerated. In recent years its importance has declined, yet for many it still plays an important role in the overall communications strategy. 

Technically it has changed too. Digital pre-press has improved both the quality and consistency of the final product. And yet it is still important to have a feel for the medium in order to produce high quality, effective work. Twenty five years of experience means that we understand its past and can advise clients on its future. Our selected print suppliers, drawn from all the print disciplines and from all over the country, also means that we can satisfy any print brief regardless of size or timescale. 
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Print
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