This is vastly, vastly better for Facebook than the Times. Given Facebook's tendency to track what people do online whenever possible -- something you can take for granted in this case, given the attractive (for marketers) demographics of Times readers -- the company will gain deep insights into what these people read and buy.
What does the Times get? A bit of extra convenience, nothing more.
News organizations that use Facebook for login to comments and other features are unbelievably short-sighted. Which, of course, is absolutely nothing new.
"It is inexplicable that the right would feel the need to tell lies about the Volt to attack the president."
- Harvard Business SchoolCorporate Strategy
- Villanova UniversityOperations Research
- London School of EconomicsApplied Valuation
- Washington University in St. LouisBusiness Leadership
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