A wonderful piece differentiating content curation and aggregation by Erica Ayotte. With an in-depth look at curation, aggregation and digital curation, this is an article to read.
"A curator someone who creates a specific experience using found objects and contextualizes those objects within a limited space."
"...building a website is like opening a shop in a really dark blind alley. You have to bring it to people’s attention or else no one will notice it.
So I began a long journey around the web to understand the various tips and techniques that I could implement to build an audience for my website. I was going to build up my online presence and get people to acknowledge my website."
"...mobile usage is expected to account for as much as 50 percent of all Internet browsing by the year 2014...
...Basically, it’s safe to say that, if you aren’t yet running a mobile version of your business site, this should become an immediate priority for your business...
... what is obvious is that businesses need a simple, easy-to-understand framework for launching mobile-optimized versions of their websites...
...the following step-by-step action plan should help you to make progress on this seemingly complex business operation..."
As with anything in social media don’t overuse one specific tactic. All 5 of these tips and tricks will help you increase the reach of your social media and content marketing efforts.
Increasing reach is important as the more people you can get to view your content the more likely it will get shared and keep growing."
Here are four practical tips that small businesses can implement to improve their Google visibility in the coming year."
[If you don't know Frank Kern: Language Alert! It's strong, but on the other hand, he's also authentic, says what he thinks, and what he thinks is shaped by experience.]
Therefore, it is imperative that businesses pursue content creation in a strategic fashion without merely echoing the competition’s, in order to ensure that the marketing campaign runs smoothly and delivers results." via , ; by
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