"No one wants to be cyber-stalked by an overaggressive merchant with too much personal information. But it’s no longer creepy that someone would use legitimately gathered data to send you information about stuff you want when you want it. It’s creepy that a softline retailer doesn’t know the gender of the customer they are sending email to, or that, in 2013, an airline can’t be bothered to sort their offers by departure city. It’s creepy that they haven’t thought through what this says about their brand." - Amen.