Cover photo
Bernice Ross
Works at
Attends University of California, Los Angeles
Lives in Austin Texas
737 followers|3,367 views
In her circles
354 people
Have her in circles
737 people
Scott Janca's profile photo
Kathi King's profile photo
Michael Russer's profile photo
Author, syndicated columnist, and trainer for the real estate industry
Experienced and new agent sales training, real estate coaching, consulting, and speaking. Professor Emeritus of Psychology
    CEO, 1996 - present
  • Inman news
    Syndicated Columnist, 2001 - 2013
    Co-founder, 2011 - 2013
  • Pierce College
    Professor of Psychology, 1986 - 2006
    Professor Emeritus of Psychology
  • Prudential Jon Douglas Company
    Executive Director of training, 1993 - 1997
  • Jon Douglas Company
    Broker, 1980 - 1997
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Austin Texas
Southern California

Bernice L. Ross, Ph.D. and CEO,


Nationally syndicated columnist, author, trainer, and speaker, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. From 1993 to 1997, she served as Executive Director of Training for the 4,000 agent Prudential Jon Douglas Company. With over 900 published articles to her credit, Inman News called Bernice “America’s top real estate coach.” She is the author of Waging War on Real Estate’s Discounters plus Real Estate Dough: Your Recipe for Real Estate Success—the #1 best selling book at NAR 2008. On May 7, 2013  Bernice launched the most comprehensive new and experienced real estate agent sales training online covering the best of the traditional real estate sales training approaches coupled with the latest social media, mobile, and video marketing strategies. Her programs are available for individuals as well as offices, associations, and companies. 

Bragging rights
Bernice's training programs are the "gold standard" in the real estate industry. During the time she was Executive Director of Training for the Jon Douglas Company, the company had the highest production per agent in the United States plus 50-70 percent market share in the Beverly Hills, Bel Air, Brentwood, and Santa Monica areas. As one agent put it "Tell Bernice that her stuff really works!"
  • University of California, Los Angeles
    English & Psychology, present
  • University of Southern California
    Educational Psychology
Basic Information