Profile cover photo
Profile photo
Andres Ribot
3 followers -
Helping MedSpas Generate A Predictable Flow Of New Patients Monthly Using a Proven & Tested Digital Advertising System
Helping MedSpas Generate A Predictable Flow Of New Patients Monthly Using a Proven & Tested Digital Advertising System

3 followers
About
Posts

Post has attachment
Great Video from Mark Wonderland at Mosaic Media Films. He is an expert of telling the story of a business. People don’t buy based on logic—they buy based on emotions and justify their purchases later. And what’s the easiest way to stir their emotions? Striking photos and engaging video.
Add a comment...

Post has attachment
Are you a MedSpa director or owner looking for a predictable system for attracting new patients on-demand?

How would you like to double the number of new clients coming into your business—and be at 80 – 100% capacity most of the time?

If you’re doing great at keeping your staff happy and making sure your clients are delighted—but you never seem to have the time, the money or the energy to look after YOURSELF—then you are in the right place.

In this post I am going to pull back the curtain on what most MedSpa owners are doing wrong—and how the smart ones generate a predictable stream of new guests.

I am also going to make 2 important promises to you.

Promise #1: this stuff is not earth-shattering. But it is critical that you get it right.

Promise #2: by reading this post you’ll get tips you can start using today.

So if you’re looking to have a predictable way to attract clients on-demand, and if you're committed to producing over $1 million in sales for the year, then you’re definitely in the right place… And you’re going to love what I’m about to share with you.

★How spa owners get marketing wrong★

If you’re like most MedSpa directors, you’re currently doing one of 3 things with your marketing:

Leaving it up to inexperienced staff. To save costs, you’re cutting corners by entrusting your marketing efforts to staff members who don’t have the expertise or the time to really get results.

Delegating to marketing service providers that are just “marketers” or just “techies”. This results in frustration as you spend big bucks for websites that are pretty and flashy—but that don’t bring you clients. The whole thing ends up being a complete waste of time and money.

Doing it yourself. While growing your business through hard work, word of mouth, and traditional advertising, sales have flatlined. You’ve tried everything and are still just squeaking by.

Marketing your MedSpa business online comes with some significant challenges that most businesses are not prepared for. Those challenges usually lead to life’s two most important commodities—time and money—simply slipping through your fingers.

★How spa clients have changed★

On top of that, if you’ve been in business for the last few years you know that things have shifted dramatically for those in our industry. Many of the marketing and advertising methods that clinics and MedSpas are using today are totally obsolete.

Clients are more informed than ever.

And an informed client is looking for answers to a few questions.
◆ What will the experience be like?
◆ Will I feel comfortable?
◆ Will I walk out transformed?

But answering those questions by creating a superior guest experience inside the MedSpa is only half the job.

MedSpa are increasingly finding the need to come up with creative ways to answer those questions before people come in the door in the first place.
That means, if you’re like most MedSpa directors, you’re anxious to make the most of your online presence—but often confused by the overwhelming amount of conflicting information out there.

Many experienced salon and spa owners are scratching their heads, asking:

❝What exactly is working these days? I know my services are valuable, but it seems what worked before to get clients is not working now.❞

❝I've got a website but where are all my clients?❞

❝How on earth are you supposed to know what to do, let alone find the time to do all this stuff and run your spa… AND have a life?❞

★The real problem★

In most spa businesses the problem is not great service or great delivery or even great outcomes for clients…

The real problem is that in regards to digital marketing—most spas don't have anyone paying attention to this stuff. That means the volume of incoming
clients rises and falls like an EKG.

★Does this sound like you?★

◆You’re at the mercy of your market
◆You’re at the mercy of referrals
◆You’re at the mercy of other people
◆You have zero control over your outcomes

Don't feel alone if this sounds familiar. I’ve seen it time and time again in the spa industry.

★What you can do?★

MedSpa marketing starts with targeting the right traffic with the right message that gets attention and generates a response.

By calling out your ideal client and speaking about her pain in a vivid detailed way that makes her feel like you tore a page out of her personal diary, she’ll come to believe you have the answer to her problem. That pain, incidentally can actual physical pain, or an emotional pain like “I’m stressed out,” “I need to do something to pamper myself,” or even “I’m bored.”

Once we get her attention and prove that we can solve her problem, we present an offer. There are many ways we can do this, but at their core they all say “Come into our spa today and we’ll fix your pain.”

The result of executing this correctly is that you’ll have a predictable way to generate new high quality guests month after month.

And the best part?

You will know down to the dollar and day how your business and marketing efforts will perform.

You’ll finally have the boost that moves your business forward when and where you need it.

★Solving the puzzle★

To execute this predictable patient-creation system correctly, you need to get these four things in alignment: your message, your market, your media and your system.

Space concerns mean I can’t get into them in this article, but to make up for that I’ve prepared a complimentary video presentation you might be interested in.

If your business is already doing well—let’s say at least 1 million in sales per year—but you’re stuck on how to get more patient predictably, the video might be for you.

It’s definitely not for you if you need to be convinced that digital marketing works. In the digital age “you snooze, you lose” are words to live by, but my video isn’t some slick sales pitch—and I’m not here to change your mind.

But if you’re serious about growing their business by another $100,000 - $1,000,000 in the next 12 months, then I invite you to explore digital marketing
for spas in more depth.

You can register to watch the video here:
http://www.ribotstudios.com/Learn-More
Photo
Add a comment...

Post has attachment
With over 2,000 MedSpas in the United States, some stand out above them all.

This is no coincidence. Here’s how they do it…

They Advertise…Like Crazy

Now I know that may not have been the nugget of wisdom you were looking for, but the truth is the “big” MedSpas—the ones you see everywhere online—are spending their way to the top.

Here is some data showing how much one multi-location spa is spending on a monthly basis:

$2,700 per month! There’s a reason I said they’re spending like crazy…

Because that’s crazy!

Listen… I know what you’re thinking. “I don’t have thousands of dollars to spend every month on advertising”.

The good news is you can take this winning strategy to the bank. But you have to change your mindset first…

Is Your “Spending Mindset” Holding You Back?

Let me ask you this…

If I gave you $14 for every $1 you gave me, how many times would you do that transaction? If you were smart, your answer would be “As many times as you’ll let me!”

And that’s exactly what the big spas understand. They know:
How much each customer is worth to them—how much each one spends per year in their MedSpa.

How much they’re willing to pay to get each one of those patient.

How to reliably get customers just by paying

That’s it!

They know how much each customer spends on average—let’s say $6,000 per year.

Based on that, they determine that they can afford to pay $100 to acquire each one.

They then go and buy $100 worth of online ads to bring people to their site. As long as they get one customer for every $100 they spend, they know they’ll be getting $6,000 back.

Can you see now whey the spend like crazy?

They have an exact plan and budget in place so that they can go out and “buy” customers.

Simple, Right? Here’s What 90% of MedSpas Do Instead Many MedSpas businesses—maybe even you—rely on word of mouth and referrals for growth.
These methods are effective, but they’re just not reliable. You can’t always count on them.

And they’re not scalable, either. At some point, you’re going to hit a limit—your customers only know “so many” other people.

Want to Learn More about how to turn the Internet into a Customer-generating machine For your MedSpa?

Apply for a free ad strategy session with me...And I’ll show you how to do it for free.

At the end of this free consultation, you can choose to either take this information away and implement it yourself, or hire somebody else to put it in place it for you. There are absolutely no obligations to work with me or my services unless you choose to.

Of course, I’d love to help you improve your digital advertising, but I’ll say it again… You’ll be under no obligation to do so.

There’s absolutely no risk when you say yes to this free call.

YES I WANT A FREE STRATEGY SESSION!
Add a comment...

Post has attachment
With new tools and targeting features, Facebook Ads now have the ability to help your MedSpa reach out to prospective clients with even more precision than ever before. If you haven’t started improving your spa website conversions and using these new features, now is definitely the time to start!

With over 74% of United States population active on Facebook, it is a great platform for reaching your ideal customer. But how can you turn that audience into actual paying customers?

The key is engaging your fans and drawing them to your website before guiding them through your marketing funnel. We can do this by putting your message in front of potential customers at the right time and in the right place.

HERE IS A LOOK ON HOW WE DO IT:
Planning a Facebook strategy Connect current customers to like your Facebook page Directing fans to your website Turn leads into patients.

PAGE LIKES ADS
When someone likes your Page, your posts may appear in their News Feed, along with posts from their friends and family, so we can increase awareness of your business and meet new customers.

WEBSITE CLICKS TOWARDS A LANDING PAGE OFFER
When people click or tap your ad, they can go to your a specific landing page we will design present an offer and convert them into a customer.

LEAD ADS
Lead ads make the mobile signup process easier by automatically populating contact information that people have given Facebook, like email addresses.

RETARGETING ADS
With Custom Audiences from your website, we can remarket to people who have already visited your website.

LOCAL BUSINESS CALLS ADS
Adding a "Call Now" button, customers can call you right from your ad in News Feed.

CALL TRACKING
We install call tracking software - that tells you before connecting a call where that call came from this way you actually know what's delivering you business instead of having to log into a portal and sift through hundreds of calls.

http://bit.ly/2cHfmXC
Photo
Add a comment...

Post has attachment
Check out our client results! 50 new clients in the last 30 days!
Photo
Add a comment...

Post has attachment
Add a comment...

Post has attachment

Post has attachment

Post has attachment
How Spa Owners get Marketing Wrong
Share on LinkedIn
Share on LinkedIn
linkedin.com
Add a comment...

Post has attachment
Before & After!
Launch of Mount Auburn Club New Website!
mountauburnclub.com
Photo
Add a comment...
Wait while more posts are being loaded