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The Difference Makers
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Keeping track of the people and organizations changing the rules in healthcare marketing
Keeping track of the people and organizations changing the rules in healthcare marketing

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It’s an uphill battle for senior-level executives to inspire innovation in #pharma. It's called the Innovator's Dilemma... http://bit.ly/1xalsod
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Exploring alternative communication channels will keep the role of #pharma reps alive. Here's how. http://bit.ly/1xajaFz
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Creating #Pharma (x). The failure of ambitious things often leads to important things. http://bit.ly/1BVksVP
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An opportunity to innovate and develop: FDA loosens regulatory reins on digital devices. http://bit.ly/1AvO7nE
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Why is #pharma bucking the global advertising trend? Does it know something the rest of us have missed? http://bit.ly/1supTYx
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