Asked at what point did I know I wanted to be a photographer the answer might be fairly simple. From a very early age the excitement generated by the suspense of waiting for my KODAK
INSTAMATIC 110 photos to be processed at the drugstore, was almost unbearable. Far from being a professional at that point, I received my very first Reflex, a Pentax
K1000 from my father when I was 10 years old and he taught me how to meter light. He later showed me how to develop my own black & white film and make prints.Photography
has changed and developed since then and my passion has grown along with it. I started out as a graphic designer & news photographer in the United States where I worked from 1992 to 1999. For the past 10 years I have been living and working as a professional fashion and advertising photographer
in Madrid, Spain. Although I began work as a graphic designer in an advertising studio, I soon undertook freelance photography for this studio until finally starting up my own company, DigitalWorkflow.
I have studied:
art in the Art Institute in Oristano, Italy
graphic design at Spartanburg Technical College.
under photographer Charles O. Hearon for many years.
completed a Master course of Photoshop
at the University of South Carolina.
I am currently exhibiting “Places
” which has already been to Madrid, Spain.
Thanks to the years spent in graphic design, I have become expert in digital imagery which is an important component in media today. However, I have never forgotten the importance of traditional photography. Even though everything ends up in computer generated imagery, I always insist on creating a photograph in the camera. I don’t accept the notion that “you can fix it after in Photoshop”.
For me there is no job too big or too small, nor any challenge too great. I thrive on being challenged to do something new and always strive to communicate through the perfect image for, as Frederick R. Barnard
said: “A picture is worth ten thousand words”.
My goal is to expand geographically and offer my skills and creativity to all advertising agencies through the magic of my camera lens.
, Adstore YR, Grey Worldwide
, McCann Erickson
, Publicis Modem
, Momentum Worldwide
, Next Door, Insolita
, Sheridan, Lowe Lintas
, Sintesis SPC
, BtoB, ARS, ABJ, Bungaloo25
, Tiempo BBDO
, NCA, Ogilvy Bassatt
, Coca-Cola Spain
, Barclay’s Bank
, BMW Spain
, Genesis, Tunisia, Pfizer, Land Rover
, BlackBerry, ABC, Milar, Restaura, AXN, Foster’s Hollywood
, Euro6000, La Cruz Roja, LuckyStrike, Dunhill, PallMall, J&B, Nokia, Jazztel
, Buenavista, Mapfre
, Soberano, Camel, IDAE, Samsung
, Aramon, Chevrolet
, la Selección de Fútbol Española, Fox Videos, Bricomart, LeasePlanGo, Savills, Tiendas Aurgi, Peroni
, Pilsner Urquell
, Siboney Rum, Burger King
, Wanadoo, Carefree, DMV Spain, ICO, Comunidad de Madrid, DNIe, Reyal-Urbis, Oxigeno, Comarex, Columbia Pictures, Sisley, Expert, Fox Pictures, Gino’s, Ford Motors
, Brugal, Rodilla