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John Perenack
Works at StrategyCorp
Attended Schulich School of Business
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John Perenack

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StrategyCorp Reputation Report covered in the Toronto Star. Rob Ford, Ontario Gas Plants and Canadian Senate ranked by Canadians as worst reputational hits of past year. 
A public relations firm's online survey of Canadians suggests Ford's transgressions topped Senate spending and the Ontario power plant scandal in the court of (negative) opinion.
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The Competition Bureau is studying Ontario, Quebec beer markets to see why prices vary so widely.
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It was about the time that two Canadian correspondents on a U.S. late-night comedy news program proudly declared crack smoking a cherished “Canadian tradition” that the true extent of damage done by suggestions that Toronto Mayor Rob Ford smoked crack … Continue reading →
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Interesting research shows that group brainstorming sessions don't work.
Brainstorming is supposed to be how we come up with hundreds of brilliant and wild ideas. So how come most brainstorming meetings are dull, dreary and unproductive?
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Vic Gundotra originally shared:
 
Icon Ambulance

One Sunday morning, January 6th, 2008 I was attending religious services when my cell phone vibrated. As discreetly as possible, I checked the phone and noticed that my phone said "Caller ID unknown". I choose to ignore.

After services, as I was walking to my car with my family, I checked my cell phone messages. The message left was from Steve Jobs. "Vic, can you call me at home? I have something urgent to discuss" it said.

Before I even reached my car, I called Steve Jobs back. I was responsible for all mobile applications at Google, and in that role, had regular dealings with Steve. It was one of the perks of the job.

"Hey Steve - this is Vic", I said. "I'm sorry I didn't answer your call earlier. I was in religious services, and the caller ID said unknown, so I didn't pick up".

Steve laughed. He said, "Vic, unless the Caller ID said 'GOD', you should never pick up during services".

I laughed nervously. After all, while it was customary for Steve to call during the week upset about something, it was unusual for him to call me on Sunday and ask me to call his home. I wondered what was so important?

"So Vic, we have an urgent issue, one that I need addressed right away. I've already assigned someone from my team to help you, and I hope you can fix this tomorrow" said Steve.

"I've been looking at the Google logo on the iPhone and I'm not happy with the icon. The second O in Google doesn't have the right yellow gradient. It's just wrong and I'm going to have Greg fix it tomorrow. Is that okay with you?"

Of course this was okay with me. A few minutes later on that Sunday I received an email from Steve with the subject "Icon Ambulance". The email directed me to work with Greg Christie to fix the icon.

Since I was 11 years old and fell in love with an Apple II, I have dozens of stories to tell about Apple products. They have been a part of my life for decades. Even when I worked for 15 years for Bill Gates at Microsoft, I had a huge admiration for Steve and what Apple had produced.

But in the end, when I think about leadership, passion and attention to detail, I think back to the call I received from Steve Jobs on a Sunday morning in January. It was a lesson I'll never forget. CEOs should care about details. Even shades of yellow. On a Sunday.

To one of the greatest leaders I've ever met, my prayers and hopes are with you Steve.

-Vic
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Michael O'Connor Clarke originally shared:
 
For those of you trying to figure out what Google+ means for brands and businesses and how to get started with a brand page, hold off until you've checked out this video from the Google team: http://youtu.be/at_azOmh69A
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Burglars who broke into an F.B.I. field office in 1971 and stole files that revealed the extent of the bureau's surveillance of political groups are only now revealing their identities.
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StrategyCorp's David MacNaughton on why fixing Ontario demands more than the austerity vs. spending debate.
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Which generation do you think is worst off, and why?
Soaring tuition and real estate costs make it tougher for young people to be financially self sufficient than 30 years ago
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Room 40 helps organizations change opinions, educate and inform.
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Have him in circles
23 people
magdy nabeel's profile photo
Rishi Gupta's profile photo
Matthew Roberts's profile photo
Andrew Steele's profile photo
Janice Arnoldi's profile photo
Warren Weeks's profile photo
John Currey's profile photo
Ron Massicotte's profile photo
Robin McPherson's profile photo
Education
  • Schulich School of Business
    Finance (Derivatives) and Management, 1999 - 2000
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416-864-7112 x2233
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Address
145 King Street East, 2nd Floor, Toronto
Work
Employment
  • StrategyCorp
    Group Head, Communications, 2013 - present
  • Room 40 Communications
    Principal, 2004 - 2012
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