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Christopher Rollyson
Works at CSRA Inc.
Attended University of Chicago Booth Graduate School of Business
858 followers|150,214 views
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Christopher Rollyson

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Complement to the #SocialMedia   #strategy  lessons learned at the Good practices!
Social media strategy good practices is a short list of principles that can make your firm stand out when empowering customer and employee experience
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Christopher Rollyson

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I hope #automakers learn IT's lesson from the #consumerization of IT:

"... the digital console of the car where drivers control A/C, music, and navigation can have a decidedly old-school feel when compared to the functionality and look of a smartphone. The touchscreen in many cars can be finicky and hard to use, forcing many drivers to use their smartphone for navigation or music" #connected   #car  
The Hyundai Sonata has become the first car to integrate Google Android Auto. On its heels, Apple prepares to roll out its own in-car platform.
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Christopher Rollyson

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Moving CSRA videos to a new home! How #B2B #sales #marketing can boost ROI
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Key points of a presentation I just gave to a large team.. I think some of these will surprise you!
 
Just out! #SocialMedia   #strategy  lessons learned: How many do you know? The App shows users how to practice these and many more...
Social media strategy lessons learned summarizes some golden rules I’ve learned while leading strategy and its execution for global firms.
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#ArtificialIntelligence not ready for prime time: => #Microsoft #Twitter #bot in penalty box after racist, sexist tweets. Like a parrot taught swear words by naughty children. Methinks the #AI team needs reshuffling, this was SO predictable ;^) 
Tay, Microsoft Corp's so-called chatbot that uses artificial intelligence to engage with millennials on Twitter, lasted less than a day before it was hobbled by a barrage of racist and sexist comments by Twitter users that it parroted back to them.
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All, my 2nd "book" is an app called the +The Social Channel App and its page just shared the 1st experiential social media case study so I wanted to make sure you saw it!
 
Very exciting news! The first experiential case study is now live! Here's the presentation version, which has a link to the longer text version for those who want to drill down. This case study compares results of:
• Conventional brand-focused social media that shared content
• Experiential stakeholder-focused social media that shared content
• Experiential stakeholder-focused social media that interacted

Check out the amazing results!!
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Indium used its blog to slash marketing costs and win MORE clients; here's how
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Kinaxis used an ecosystem approach to #socialbusiness to win & keep clients; see how here #enterprise
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I would really love this feature; since we can already do RSS for tag combos, I imagine bundles would be an easy upgrade. TIA
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Education
  • University of Chicago Booth Graduate School of Business
    Corporate Strategy, 2000 - 2000
  • University of Chicago Booth Graduate School of Business
    Economics, 1989 - 1990
  • Université de Clermont-Ferrand France
    French, 1984 - 1984
  • Volkshochschule Tiergarten Berlin
    German, 1985 - 1985
  • Kalamazoo College
    History (French), 1978 - 1982
  • Liceo Americano d'Aviano/Aviano American High School
    College Preparatory, 1974 - 1977
Story
Tagline
Experiential Social Media | Social Business | Digital Transformation for Commercial, NFP & Government Enterprises
Introduction
I am passionate about helping people lead in high-stakes situations. For 30 years, I have worked with organizations to adopt technologies, processes and behaviors that change the rules. I've worked on both sides of the desk, guiding clients on using disruption as a consultant and leading transformation as a line executive (marketing). Some firms I've worked with: IBM, Sun Microsystems, PricewaterhouseCoopers, KPMG, Motorola, UBS, GM, Sears, Micron, Thomson... 

What I do that is unusual: create rapid innovation cycles and adoption tools, so clients can move ahead of the market; I know the technology, marketing and the diffusion of innovation. My clients constantly tell me that I can explain complicated or unknown technologies in ways they can understand and act on, as well as commercial applications of these technologies.

Today I lead CSRA Inc., a consultancy that advises on #experiential social media and social business strategy and execution. We get into the trenches with our clients and show them how to increase trust with people they care about, faster and cheaper than ever before. Some unusual facets of my experience:
  • CSRA just completed a case study in which experiential social media outperformed legacy (traditional) social media 4-to-1 in incoming ecommerce sessions and 7-to-1 in ecommerce pageviews. We do it by empowering people in reaching their goals, not by promoting our client. But the ecommerce site was our client's!
  • I often create & leverage proprietary IP (intellectual property) to facilitate adoption
  • I've managed multi-party engagements as a consultant as well as complex marketing programs as an executive, a rare combination
  • I have analytical & creative design experience, so I can create products, programs and new ventures that solve business problems
  • I've lived and worked in 6 countries... speak several languages
  • For SPEAKING/CONFERENCE qualifications (+ pdf/video/podcast links), see http://tinyurl.com/csrspeak
Bragging rights
My second book published in December 2015. See: http://socialchannelapp.com | Authored social networks chapter of Global Innovation Science Handbook (see links, this page)
Work
Occupation
Management Consultant
Skills
social business, strategy, mentoring, management, consulting, analysis, adoption, model, methodology, framework, agile,
Employment
  • CSRA Inc.
    Managing Director, 2006 - present
  • nVISIA LLC
    Vice President Marketing & Alliances, 2002 - 2006
  • PricewaterhouseCoopers Management Consulting Services
    Principal, Strategic Change, 1998 - 2001
  • KPMG
    Marketing Director, Midwest High Technology Practice, 1997 - 1998
  • MBSI/STR
    Head of Marketing, 1995 - 1997
  • Rollyson and Associates
    Principal, 1991 - 1995
  • Free-lance
    English/French/Italian Interpreter, 1984 - 1985
Basic Information
Gender
Male
Christopher Rollyson's +1's are the things they like, agree with, or want to recommend.
Confidence in Institutions
www.gallup.com

Now I am going to read you a list of institutions in American society. Please tell me how much confidence you, yourself, have in each one --

iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel So…
www.slideshare.net

iBeacons – Fad Or Trend? 23 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time

Talking Toasters: The Need for Narratives from the Internet of Things | ...
narrativescience.com

In its recent report, McKinsey pointed to the expanded adoption of the Internet of Things (which they now coin as “The Internet of All Thing

Bias Makes Us Stupid | Narrative Science
narrativescience.com

I believe in stories based on data. What that really means is that there is a level of analysis that can be performed on any given data set

6 Guidelines For Becoming A Social Business.
damiencummings.blogspot.com

My latest presentation: 6 Guidelines For Becoming A Social Business. 6 guidelines for_becoming_a_social_business_dec2013 from Damien Cumming

Africa innovations: 15 ideas helping to transform a continent
www.theguardian.com

A mobile phone database for dairy farmers and a strain of sweet potato that can help fight child blindness. These are just two of the imagin

Wyndham CFO Pursues Pricing Advantage in Big Data
blogs.wsj.com

Wyndham Worldwide Corp. is rolling out a pilot program that uses Big Data to dynamically set pricing across its European vacation-property r

The Steve Jobs story you should see isn't told in 'Jobs'
www.infoworld.com

'Jobs' the movie is worth seeing, but falls short with omission of Steve Jobs's real transformation or later, greater achievements

Inventables Raises $3 Million To Continue Expansion of Digital Manufactu...
blog.inventables.com

June 17, 2013, Chicago IL - Inventables, Inc., the leading source for 3d printers for digital manufacturing, today announced a $3 million ro

QR Codes Good Examples: Traditional Media Uses Mobile Marketing by @scha...
georillas.com

QR codes good examples can be found. They are successful because there is a thought & a marketing strategy behind. An example from printed m

Turn Your Blog Posts into an E-Book with Blog Into Book
tech.co

How many of you keep a blog? Whether your content is full of well-researched thought pieces on a particular subject, or stream of consciousn

Twitter Underground Economy Still Going Strong
barracudalabs.com

-- New trends of fake Twitter profiles and why fake che…

Why you should care about your local hackerspace
www.infoworld.com

Open centers of grassroots innovation, hackerspaces offer opportunities to source talent, create goodwill, and push technology forward

Scientists map the wiring of the biological clock | KurzweilAI
www.kurzweilai.net

(Credit: iStockphoto) The connections make the clock precise but also let it adjust to changes in day/night cycles. The World Health Organiz

The 11 Most Fascinating Charts From Mary Meeker's Epic Slideshow of Inte...
www.theatlantic.com

Facebook is the only major social network in decline. Saudis share more online than anyone. You check your phone 150 times a day. And more.

The Big-Data Interview: Making Sense of the New World Order | Wired Ente...
www.wired.com

Welcome to the Big Data era. A lot of people -- most notably computer companies -- talk about Big Data these days, but very few people seem

Airbnb Stay Illegal In New York, Rules Judge
www.fastcompany.com

The Internet firm professed itself disappointed with the verdict.

New App Lets You Boycott Koch Brothers, Monsanto And More By Scanning Yo...
www.forbes.com

A new app allows you to scan a product in the supermarket aisle and learn who exactly is behind that box of cereal. More impressively, you c

I've been to this Starbucks several times over the past year to work between meetings for a few hours each time. PLUS: It has a very nice veranda on a side street with nice trees and dappled sun afternoons, a real summer plus. MINUS: the HVAC is overcaffeinated.. it's always FREEZing. Obviously I've tried various tables, etc., but during fall I've even been driven outside in the 50s to "warm up." Bundle up if you're going to stay a while ;^(
Food: GoodDecor: GoodService: Good
Public - 3 years ago
reviewed 3 years ago
Here for the first time at a #socialmedia #club; great food and beer on tap; beautiful patio on Cleveland, too; artsy interior. Really cool 2-person "booths" with curtains, imagine opera box for two.
Food: ExcellentDecor: ExcellentService: Very Good
Public - 3 years ago
reviewed 3 years ago
2 reviews
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