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Christopher Rollyson
Works at CSRA Inc.
Attends Client work
741 followers|73,674 views


Christopher Rollyson

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;^))) Thx +Andrew Hanelly 
Why the most successful businesses think like startups and act like bloggers ...

It doesn’t matter if your business is 100 years old or born yesterday, if you’re not solving problems, you’re part of the problem.

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Shot this at #Chicago #transit Fullerton, awaiting #Brownline, this is inside one of the computer boxes on the platform. Enjoy
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Becker Friedman very stimulating on economic aspects of USA "affordable" care act; great convo w two execs from top5 payer (insurance) and grad student researching family leave impact. The true spirit of university. #booth #uchicago #bfchicago 
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2 days into using #google #chrome instead of #apple #safari, the latter having been my mainstay browser ever since #OSX appeared. Over the last month, I have been increasingly saddened and irritated by Safari's erratic behavior; it often freezes, and I have to close tabs. Most importantly, I can no longer text search content without crashing that frame, consistently. This is a key use case for me when searching long posts for keywords. I still think Safari is the most attractive browser, but I am interpreting these things as Apple's lack of management and commitment to excellence. I have noticed unheard-of lapses in other Apple software that NEVER happened before, things that are inconsiderate of users (that's me). With no proof whatsoever, I imagine that TimCook is more corporate, and doesn't kick asses as SteveJobs did. I do not imply that kicking asses is necessary, but too often CEOs and CMOs use the work "excellence" too lightly; "excellent" is not easy, and it's human nature to try to coast sometimes. Having a leader that didn't take prisoners sent a message that mediocrity or slacking would be exposed and the perpetrator taken to account. Is that easy? No. I am sad to note increasing lapses with Apple software. 

Anyone else having a similar or different experience? I use OSX, of course, and iWork, the entire suite.
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Hi All, 

As many of you know, I've been writing a "book" for the past several years, and I took of the last 18 months to finish it. It's done and being edited now, so I invite you to join its Google+ Page.

I cannot claim to be impartial, but I think this "book" will empower a lot of people, mostly because it's an app that most people will use on a tablet or smartphone, even though it will be available in paper. It shows users how to decode some of the mysteries of the digital social world and how to use it to meet their goals. 

Dial in by joining its page. If you want to join its volunteer editing community, please ask for an invitation on the Page's wall when you join. 

Happy 2014! Chris
The CMO Guide to Social Business
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Way-to-go Chris! Super excited for you and thanks for the invitation to check out your work!
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Christopher Rollyson

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+Narrative Science Having launched the Chief Digital Office several months ago, I've been researching big data, data science and machine learning to built its Big Data & Analytics Competency Center. I reviewed 2 books that support your thesis here, in different ways: 
- Kaiser Fung's Numbers Rule Your World shows any smart person how to "think probability" and stats, and he uses 10 highly engaging case studies to show various aspects of faulty thinking and how to do it right, using large data sets:
- Duncan Watt's Everything Is Obvious is more a study of the human brain and how common sense pervades decision making and leads to extremely costly mistakes when people unwittingly use it for complex problems, which always [should] involve complex data:

I cannot over-recommend both books.

Thanks for a brief and useful post!
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Ah, you're +Kristian Hammond  (had looked for Kris); All recommend these posts here:
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Have him in circles
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USEFUL summary of iBeacon technology & use cases in #retail   #omnichannel  
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Christopher Rollyson

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Wow, beautiful, thanks +Walter H Groth !
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Thank you for the reshare +Christopher Rollyson !
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Christopher Rollyson

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@greg thanks for this; bookmarked, sounds like my kind of film!
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Yes! People want the outcomes of using products (services)—not the products themselves
How many CEO's really understand how to use their products?
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Christopher Rollyson

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+Kristian Hammond Great point. Since I've been in the digital social trenches w diverse clients for 8 years, I've observed some of the human zoo. I've been thinking about this issue, too, and I think it will depend on the user and use case; take credit scores; I analyzed Kaiser Fung's credit score case study here [], which convincingly shows that machines outperform humans on making most credit decisions, yet I think people prefer to hear certain types of results/decisions from other humans (use cases like medical results, credit score results for certain things). I hypothesize that machine-communicated will be great for many use cases, but another model is like how IBM positions Watson for "Physician assistance." And I'm sure there is rich soil for innovating business processes that marry human-machine decision making and communication.
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The OpenGov holiday party was sumptuous last night, a feast for the brain (meaty yet fun discussions about data, social business, mobile and transformation), the palate (read on) and the design/artistic aficionado. Check out these highlights. MAjor #kudos  to Dan, Joe and the party team!
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Have him in circles
741 people
Management Consultant
social business, strategy, mentoring, management, consulting, analysis, adoption, model, methodology, framework, agile,
  • CSRA Inc.
    Managing Director, 2006 - present
    Vice President Marketing & Alliances, 2002 - 2006
  • PricewaterhouseCoopers Management Consulting Services
    Principal, Strategic Change, 1998 - 2001
  • KPMG
    Marketing Director, Midwest High Technology Practice, 1997 - 1998
    Head of Marketing, 1995 - 1997
  • Rollyson and Associates
    Principal, 1991 - 1995
  • Free-lance
    English/French/Italian Interpreter, 1984 - 1985
Basic Information
Social Business Strategy & Execution for Commercial, NFP & Government Enterprises
I am passionate about helping people lead in high-stakes situations. For over 25 years, I have advised organizations on their adoption of technologies, processes and behaviors that change the rules. I've worked on both sides of the desk, advising clients on using disruption as a consultant and leading transformation as a line executive (marketing). Some firms I've worked with: IBM, Sun Microsystems, PricewaterhouseCoopers, KPMG, Motorola, UBS, GM, Thomson... 

What I do that is unusual: create rapid innovation cycles and adoption tools, so clients can move ahead of the market; I know the technology, marketing and the diffusion of innovation. My clients constantly tell me that I can explain complicated or unknown technologies in ways they can understand and act on, as well as commercial applications of these technologies.

Today I lead CSRA Inc., a consultancy that advises on social business strategy and execution. We get into the trenches with our clients and show them how to increase trust with people they care about, faster and cheaper than ever before. Some unusual facets of my experience:
  • I often create & leverage proprietary IP (intellectual property) to facilitate adoption
  • I've managed multi-party engagements as a consultant as well as complex marketing programs as an executive, a rare combination
  • I have analytical & creative design experience, so I can create products, programs and new ventures that solve business problems
  • I've lived and worked in 6 countries... speak several languages
  • For SPEAKING/CONFERENCE qualifications (+ pdf/video/podcast links), see
Bragging rights
Work transformation from both sides of the desk: advise organizations as a consultant & transform firms as line executive
  • Client work
    Adoption of Disruptive Technology & Behaviors, 1986 - present
  • University of Chicago Booth Graduate School of Business
    Corporate Strategy, 2000 - 2000
  • University of Chicago Booth Graduate School of Business
    Economics, 1989 - 1990
  • Université de Clermont-Ferrand France
    French, 1984 - 1984
  • Volkshochschule Tiergarten Berlin
    German, 1985 - 1985
  • Kalamazoo College
    History (French), 1978 - 1982
  • Liceo Americano d'Aviano/Aviano American High School
    College Preparatory, 1974 - 1977
Christopher Rollyson's +1's are the things they like, agree with, or want to recommend.
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I've been to this Starbucks several times over the past year to work between meetings for a few hours each time. PLUS: It has a very nice veranda on a side street with nice trees and dappled sun afternoons, a real summer plus. MINUS: the HVAC is overcaffeinated.. it's always FREEZing. Obviously I've tried various tables, etc., but during fall I've even been driven outside in the 50s to "warm up." Bundle up if you're going to stay a while ;^(
Food: GoodDecor: GoodService: Good
Public - a year ago
reviewed a year ago
Here for the first time at a #socialmedia #club; great food and beer on tap; beautiful patio on Cleveland, too; artsy interior. Really cool 2-person "booths" with curtains, imagine opera box for two.
Food: ExcellentDecor: ExcellentService: Very good
Public - a year ago
reviewed a year ago
2 reviews