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Forrester
2,908 followers -
Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.
Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.

2,908 followers
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Forrester's posts

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European online cross-border #retail sales will top €40 billion by 2018, up from €29 billion this year. http://s.forr.com/6ppL


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Attending IQPC’s Customer Experience Exchange for Retail in London? Don’t miss Forrester’s Joana van den Brink-Quintanilha speak on the role of emotion in CX. ‪#‎measureCX‬

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Five critical competencies every #digitalbusiness team needs to master to succeed in the #ageofthecustomer: http://s.forr.com/53tB

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Marriott’s Residence Inn beat all luxury hotels in our 2015 #CX Index. Read why: #measureCX http://s.forr.com/2XNp
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INFOGRAPHIC: How do you #measureCX? http://s.forr.com/2L8d
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As advertisers turn up the volume on #digital spend, consumers’ tolerance is wearing thin: 48% ignore ads. 
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"Now the metric is impact on experience." http://s.forr.com/1dmQ #measureCX 

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Programmatic ad trading will revolutionize European display advertising in 2015, blogs Forrester researcher Samantha Merlivat.
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