Carlsberg, the truly international brand and a lager beer of exceptional taste and quality.
Carlsberg beer was born in Denmark in 1847 and is the flagship in the Carlsberg Group's portfolio of beers.
Carlsberg is the father of modern lager beers, inventing the original modern lager based on the first clean yeast - saccharomyses carlsbergensis.
Without good yeast, you don't get great beer, and Carlsberg's is exceptional. In the late 1800's the head of the Carlsberg Brewing laboratory, Emil Christian Hansen, pioneered a groundbreaking method for propagating pure yeast. His discovery, and the resulting yeast, aptly named "Saccharomyces Carlsbergensis" would revolutionise the brewing industry. In fact, the yeast's effect on the beer was so extraordinary that Carlsberg chose to share the yeast with the world by giving it away to other brewers for free. To this day, whenever and wherever you enjoy a lager, there's probably a little Carlsberg in it.
The Carlsberg Green Label was launched in 1904, and is today available in more than 150 countries around the world.
Architect Thorvald Bindesboell designed the world famous art nouveau Carlsberg logo for the launch of Carlsberg pilsner in 1904. With the logo, this pioneer in Danish design forever left his mark on Denmark's leading beer maker. He was paid 500 kroner for the design - it was expensive at the time, but it turned out to be money well spent. And like the beer, the award winning logo has stood the test of time, remaining largely unchanged to this very day.
This page is only for fans permitted by the laws of Malaysia to consume alcohol. Enjoy your Carlsberg responsibly.