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Jo-Ann Palmer
Works at Big Volcano Tourism Marketing & Media
Attended Australian Film Television and Radio School
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Jo-Ann Palmer

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Admiralty Island, Cairns, Qld, Australia.
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Jo-Ann Palmer

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Hinchinbrook Island seen from Cardwell.
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Jo-Ann Palmer

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Airbnb quietly starts a pilot for listings exclusively for business travellers http://ow.ly/Pmxtw

It's always interesting to see the focus from a US mindset, as modes of travel and accommodation regularly used for business and leisure by non US travellers, and that we take for granted as options; like hostels, self cater/ self contained apartments, and holiday and caravan parks, will suddenly become the "next big thing" to target for the likes of distribution channels like AirBnB.

But then, we also need to remember that less than 50% of US citizens hold current passports (http://www.theexpeditioner.com/2010/02/17/how-many-americans-have-a-passport-2/), with the biggest jump in numbers coming in 2007 when rules changed (http://roadwarriorvoices.com/2015/02/21/this-infographic-shows-the-percentage-of-americans-with-passports-is-up-35/), and USians travelling to Mexico, Canada, the Caribbean and Bermuda, which previously didn't need a passport, were now required to to do so to get back into the USA (see: http://www.newsweek.com/2014/09/05/record-number-americans-now-have-passports-266347.html).

As more than half of all trips by US citizens are to Mexico and Canada, the numbers actually experiencing travel beyond these borders, is somewhat lower (http://www.huffingtonpost.com/william-d-chalmers/the-great-american-passpo_b_1920287.html).

So there's a disproportionate influence of the US market view, in both the physical and digital realms, and of US market orientated providers suddenly "discovering" what the rest of us have been doing for years, if not decades, which then creates the inevitable ripples into international markets, when you consider how avidly the rest of us pack our bags and pull up stumps to see the world.

Takeaway:  From an operator/destination point of view, take a look at everything you take for granted as a standard feature or offering (habit) in your market, and see if you can use it as a point of difference to the US market, or even your own for that matter.

For travel and tourism products, apps and service providers who aren't "Made in the USA", why don't you give us a wave?
Airbnb has made no secret of its strategy to widen the pool of travellers connecting with its hosts to secure accommodation. The big slice of ...
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Kudos. Very interesting analysis of the US mindset and market. Language continues to be a sticking point as we use different names for the same services and amenities. The recommendation I offer any travel service provider is to show as much as tell what's on offer. More photos and videos, please! Join a live hangout and describe your business AND your relations with the local community. Travelers may book a 'self-catering apartment' but they remember and will recommend and return to a place with community connections. 
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Jo-Ann Palmer

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Enjoy watching these vids. from L2inc.  This one: "Facebook Disrupting YouTube & Tweeting Potholes" is short and sweet.
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+Kiva An example of the real "sharing economy" model.
 
Adjo started a sewing shop in Togo, where she sells “pagnes,” French for “colorful fabric” and popular in Western African women’s fashion. With her Kiva loans, Adjo hopes to upgrade her supplies to make higher quality pagnes.
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In their circles
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Jo-Ann Palmer

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Sunset over Townsville, tropical Queensland
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Good Grief!  How many people know about this potentially huge headache?  And I wonder how many people know about the restrictions (apparently) already in place in France and Italy?

> Sharing snaps online in jeopardy as EU considers copyright changes http://ow.ly/PbIyy #travelbiz #photography #copyright
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Just show us - we the people, what it is you're agreeing to on our behalf.

Oh, you don't want to do that?  Hmmmm.

Well, like you keep insisting on telling us about increasingly intrusive "anti-terrorism" legislation; if you've got nothing to hide, then you've got nothing to fear, right?

US trade fight underscores long road ahead for Pacific pact in foreign capitals.
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Interesting article about personalisation made me realise and appreciate why ecommerce web sites, can cost a lot of money.

Just wondering how I can use this to go beyond the basic "Related categories" and "See also" links on our local web site.

 Do’s and Don’ts: Personalized Product Recommendations.
Online shoppers increasingly expect curated experiences and great service that replicates what they can find at the best brick-and-mortar stores. Meanwhile brands are striving to drive ...
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> Airports Taking Emotional Approach Could Make Passengers Bigger Spenders  http://skift.com/2015/06/15/airports-taking-emotional-approach-could-make-passengers-bigger-spenders/ #ttot #travelbiz #advertising.

Oh wow, ain't technology grand?

I've seen previous articles about this technology, and had reservations, but this item has really made me uneasy.

I'm sorry, but tracking me through an airport using facial recognition, and iBeacons homing in on my smartphone, just to serve up more targeted adverts to me when I haven't given you permission to do so yet, is just CREEPY and STALKING.

Where next?  Scenes like the (funny) shopping mall scene from the movie "Minority Report"?

Why aren't the same sort of rules being applied to these uses, as laws we have for email spam?

(Note to self.  Avoid Copenhagen and Miami airports.)
A look at successful case studies in new, smart airport advertising strategies.
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In their circles
365 people
Education
  • Australian Film Television and Radio School
    IAA, 1989 - 1989
    Pilot programme for International Advertising Association Australian Chapter.
  • TAFE NSW
    MS DB and Excel, 1996 - 1996
    Night courses learning MS DB and Excel programmes.
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Work
Address
http://www.bigvolcano.com.au
Story
Tagline
If you think this profile image looks funny, you should see my passport photo!
Introduction
Live and breathe Big Volcano Tourism, ecotourism, social justice and environmentally sustainable future.

Occasionally leave the house to go power walking or birdwatching, attend tourism/internet networking events, seminars and workshops, visit customers and go shopping.

Less often take a short break or longer holiday.

It's a sad, sad situation .... ;-)
Work
Occupation
Partner, webmaster and jill of all trades at Big Volcano Tourism Marketing & Media
Skills
Website Development, Search Engine Optimisation, Social Media Marketing, copywiting, editing, content creation and curation
Employment
  • Big Volcano Tourism Marketing & Media
    Partner, 1993 - present
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Jo-Ann Palmer's +1's are the things they like, agree with, or want to recommend.
Econsultancy
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Publishing independent research and advice on digital marketing for businesses.

Why you do not have to be the best to succeed in business
anthillonline.com

Listen to the post. Yes, you read that right. You don't have to be the best, to be the best. To be successful in business you don't have to

Fragile Oasis
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Connecting Space and Earth. Learn. Act. Make A Difference.

(via This Is One ‘Booking’ Funny Ad Campaign) A...
bigvolcano.tumblr.com

A TV advert made for the US market by booking.com. Hilarious!

Twitter talks travel: advertisers and marketers watch this space! | Trav...
www.eyefortravel.com

It is immediate, people use it to find and exchange information quickly, to follow an interest or share something in real-time – like a vide

Uki and Mount Warning accommodation, Mt Warning (Wollumbin), countryside...
www.bigvolcano.com.au

Uki village and Mt Warning locality description and history, with links to local accommodation, nearby towns and villages and other interest

Mount Warning accommodation, B&B Guesthouse, holiday cabin, self co...
www.mtwarningretreat.com.au

Mount Warning B&B Retreat accommodation. Guest house bed and breakfast, just 5 minutes drive to Mt Warning National Park.

How to Steer Your Company Away From its Own Fiscal Cliff
blog.kissmetrics.com

In today’s post, we’re going to pause for a moment and put all the marketing tips and articles on analytics on hold. We want to examine a ve

Twitter
twitter.com

Sign up for Twitter to follow Big Volcano (@BigVolcano). Promoting travel and tourism in the Byron Bay - Gold Coast region. Beaches, rainfo

Love this! A spoof of social media start-ups from Vooza | Daniel Edward ...
www.danieledwardcraig.com

Sometimes we in the social media world take ourselves just a bit too seriously. A brilliant satire like this video brings us down to earth,

Byron Bay accommodation (accomodation) and visitor guide. New South Wale...
www.bigvolcano.com.au

Byron Bay accommodation and tourist information on Byron Bay day tours, things to see and do and attractions around Byron Bay Australia.

Climbing Mount Warning, The Big Climb - Mt Warning Summit Walk. (Wollumb...
www.bigvolcano.com.au

A personal account of climbing to the peak of Mt Warning, the Mount Warning (Wollumbin) Volcano, in the World Heritage listed Mount Warning

Murwillumbah restaurant and cafe. Mavis’s Kitchen @ Mt Warning, offering...
www.maviseskitchen.com.au

Mavis’s Kitchen @ Mt Warning, offering fresh, organic, home cooked fare. Mount Warning restaurant via Murwillumbah. Previously at Harley S

Accommodation, tourist attractions and activities holiday guide for the ...
www.bigvolcano.com.au

From Byron Bay to the Gold Coast Hinterland, this guide to Australia's natural holiday destination has all the accommodation, tourist attrac

ABC News 24
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Live rolling television news from the Australian Broadcasting Corporation