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Alex Kantrowitz
150 followers -
Reporter at Ad Age
Reporter at Ad Age

150 followers
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Alex's posts

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Ad Age staff takeaways from the ANA masters in marketing conference: http://adage.com/article/ana-annual-meeting-2014/reporter-s-notebook-ana-masters-marketing/295494/

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The ads of the future (when advertisers won't be able to shove content down consumers' throats) will look like this: 

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If you work in media or advertising, watch this: Last Week Tonight with John Oliver: Native Advertising (HBO)

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Apple has its user ID, Google is considering creating one, and now 20 ad-tech companies are laying groundwork for their own standard ID http://adage.com/article/digital/ad-tech-companies-form-group-standardize-user-id/293781/

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Awesome World Cup quiz from the +The New York Times 

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If you check your phone during commercial breaks, expect to see the same ads there too. My latest for Ad Age: http://adage.com/article/digital/wpp-s-xaxis-sync-tv-mobile-ads/292758/

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This browser extension translates Upworthy style headlines into more realistic headlines.... and you'll never believe what happens next: 
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