Profile

Cover photo
David Mercer
Works at Optergon
Attended UNISA
Lives in South Africa
576 followers|79,246 views
AboutPostsPhotosYouTube

Stream

David Mercer

Shared publicly  - 
The other day I decided to get some coverage in the news - actually, I wanted to get a decent backlink from one (or more) high authority news websites - and started to toy around with a few publicity ideas. A press release seemed like the perfect way to go.
1
Add a comment...

David Mercer

Shared publicly  - 
 
A question on which web builders are the easiest to use answered with rankings of the top two in 3 categories. If you're a novice at building websites, this is probably gonna help you...
I have been trying to build a website using a CMS system called Drupal, but as a beginner I find it really hard and have heard that website builders are much easier to use. The thing is, I don't want to dump the work I've already done only to find out that it is just as hard to create a website using another platform. What are the easiest to use site builders that someone like me can get started with without having to learn how to manage a comple...
1
Add a comment...

David Mercer

Shared publicly  - 
 
Is it possible for a single person to start and run a small home business... and actually make some money out of it?

I would say yes. But only with intelligent, directed effort.
I have decided to start a home business in order to make a bit of money on the side, and I thought that blogging would be ideal because it's relatively easy to get started. Also, as I understand it, Google's AdSense makes it easy to earn ad revenue without having to go out and sell ad space. Combine that with the fact that I would love my job to involve writing, and it's a no-brainer. If it's so easy to set up and make money, why isn't everyone d...
1
1
Add a comment...

David Mercer

Shared publicly  - 
 
Can a single person with no Web design experience build a great, responsive website without having to spend weeks and months learning how to code?

Absolutely!
I need a site for my company but I need to know if it is possible to make your own website without wasting time or getting completely lost in technical issues. I have created a blog in the past using WordPress and found that to be ok. But that's probably the limit of my Web design abilities. Certainly no code or anything like that. We also want to be able to support smartphones so the site would need to support mobile. Is that something that is p...
1
Add a comment...

David Mercer

Shared publicly  - 
 
Increased economic volatility vs. "a better way to do things" with technology
Keeping abreast of the truly important trends in small business is absolutely vital if you are to grow and remain profitable. With the pace at which technology moves, how rapidly society changes, how fickle the Internet (& Google) can be, keeping an eye out for what's around the corner can help avoid dangers and make the most of great opportunities early on.
1
Add a comment...

David Mercer

Shared publicly  - 
 
There are a lot of great online site builders that make it a cinch to develop modern, responsive, fast and effective websites without making your life miserable. The real trick is to know which one to use for your particular company's requirements.

To help you make the right decision, I've paired a list of the top website builders with the type of industry that they suit best - like a wine pairing with your meal. Included is plenty of extra research and information about each platform, as well as step-by-step guides to creating your website using each one.

http://smepals.com/websites/best-website-builder-your-business
1
1
Chris Mercer (cannedlion)'s profile photoDavid Mercer's profile photo
2 comments
 
Not sure how that happened - just used the Google+ share button. Link added tho...
Add a comment...
In his circles
499 people
Have him in circles
576 people
Kevin Williams's profile photo
Warren Knowles's profile photo
Rod Steel's profile photo
Kristina Trowbridge's profile photo
Clint du Plessis's profile photo
Todd Johnson's profile photo
Joe Rega's profile photo
Lee Davies's profile photo
Cody Peay's profile photo

David Mercer

Shared publicly  - 
 
Referrals (i.e. backlinks) are what Google uses to establish whether a domain and its content are trustworthy. The more trust it has in domain the better chance it stands of ranking pages in search results.

The problem is that established cycles of referrals, mentions, and increased page rankings tends to persist and build up over time.
If you look at a top 10 roundup of anything across any of your industry's big sites, they tend to mention the same things.

Why?

Well, one reason is that those are the top 10 in their niche. But another, perhaps less obvious, reason is that most people don't dig too deeply. Instead, they search on Google. And here's where it gets interesting, because...

Where does Google get its information?

From links given by earlier referrals.

The net effect being that people recycle older content because their research on Google shows up results that are linked from older pages. Those sites become more and more 'established' because as more people research them on Google and write about them, they receive more backlinks, better rankings, and more traffic - leading to more referrals.
Have you ever spent time wondering how established companies maintain their online dominance in Google search results, appear regularly in leading blogs and websites, and generally enjoy visibility and reach you can only dream of?
 
1
Add a comment...

David Mercer

Shared publicly  - 
 
AdWords PPC ads can be a costly exercise for small businesses wanting to advertise their site online. 

We've put together a quick intro with some cool tips and insights that should get your first ad campaign ship-shape and converting nicely.
PPC (Pay Per Click) advertising on a platform like Google AdWords can be challenging to get right even for experienced advertisers - and a monumental waste of money for beginners.
1
1
Add a comment...

David Mercer

Shared publicly  - 
 
Want a concise, honest summary of what it takes to make money online or from home - by someone who has done it.

And no, this isn't one of those "make millions for nothing" type things. It's a proper reflection on the work, dedication and skill it takes to make success possible.
Do you want to know how to make money online, or from home? Wouldn't it be nice to have a secondary income that eventually grows into something worth quitting your job over?
1
Add a comment...

David Mercer

Shared publicly  - 
 
Examples of how not to design websites from some of the world's biggest sites...
Good Web design is important for success online, but big companies implement bad design all the time. So, if you've been struggling to design a site then we can help you avoid some big mistakes.
1
Add a comment...

David Mercer

Shared publicly  - 
 
Right at the bottom of the page, you can make out the name of a poster 'Lost_with_CMS' and the first line of this comment:

Can you explain the 'CMS' part of Drupal, Joomla, and WordPress?...

This is the first time I have seen ANY Disqus content being retrieved directly by Google. And, with their new enhanced support for JS, this may the start of rich, Disqus comments appearing in search.

Fingers crossed.
The Disqus commenting system is a widespread JavaScript based tool used by Webmasters to implement powerful commenting and comment management features on their
1
Add a comment...

David Mercer

Shared publicly  - 
 
Given how bad Google is at recognizing high quality original content from small publishers and businesses, it may be time to stop playing by the rules.

Take a chance and create a few doorway pages that don't initially funnel traffic to your primary domain. Just see if you can get them to rank.

If they start ranking well and start driving traffic, you can sneak in a nofollowed link to your parent domain.

If Google is doing as bad a job as it appears then it may be a case of 'if you can't beat 'em, join 'em'.
I was talking to a friend the other day who suggested creating a single page domain with content focusing on a specific keyword that is valuable for my business
1
1
Add a comment...
People
In his circles
499 people
Have him in circles
576 people
Kevin Williams's profile photo
Warren Knowles's profile photo
Rod Steel's profile photo
Kristina Trowbridge's profile photo
Clint du Plessis's profile photo
Todd Johnson's profile photo
Joe Rega's profile photo
Lee Davies's profile photo
Cody Peay's profile photo
Work
Occupation
PHP developer, Drupal developer, Web developer, SEO consultant, Internet marketing consultant, Entrepreneur, startup founder, and lead guitarist
Employment
  • Optergon
    PHP/Math solutions developer, 2012 - present
  • SME Pals
    Founder, 2010 - present
  • ZAPlayGround
    CTO, 2011 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
South Africa
Story
Tagline
Bestselling technical author. Entrepreneur. Startup founder. Mathematics. PHP. Drupal. eCommerce. Analytics. SEO. Blogging. Marketing. Social. Business. Helping companies grow and succeed online.
Introduction
I'm an internationally recognized expert/author on technology and business. My books have been published globally and translated into over ten languages - they are also recommended reading at leading institutes like MIT.

I started SME Pals as an all-in-one resource for bloggers, businesses, and entrepreneurs to get practical guidance and thought leadership on business technology and the Internet.

I consult to various organizations around the world, helping to build elegant solutions to complex business problems.

Bragging rights
Published two best-selling technical books while completing a cum laude degreee with a double major in Applied Math and Math. Technical book published globally and translated into over ten languages. Developed 2-opted ACO OO PHP solution to the TSP. SME Pals one of the "top 20 small business blogs" in the world.
Education
  • UNISA
    BSc (Applied Math, Math) Cum Laude, 1999 - 2003
Basic Information
Gender
Male