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Ben Potter
Works at Leapfrogg Digital Marketing
Attended Liverpool John Moores University
Lives in Brighton
128 followers|9,020 views
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Ben Potter

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Toatlly agree that story telling is an essential part of developing a genuinely engaging content strategy...but it's so often missed...
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Good article on how not to do blogger outreach
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Sharing: We are a ‘nation of returners’ says study - http://ow.ly/eUsZS |@etail
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Sharing: 'Twitter Goes Female (and What It Means for Your Social Media Marketing)' - http://ow.ly/eU6Ex |@clickz
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Sharing: '6 Reasons You Should Use Market Surveys in Link Building Campaigns' - http://ow.ly/eMI2q |@sewatch
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Sharing: '5 Link Building Tactics That No Longer Work' - http://ow.ly/eJ3Td |@verticalmeasure
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Ben Potter

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My latest article for Econsultancy - 'SEO: search experience optimisation' http://ow.ly/eXZkj
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Sharing: If You Can’t Be a Creator, Then Be a Curator - http://ow.ly/eXT4v |@sewatch
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Incredible (and saddening) images post Hurricane Sandy - bit.ly/RujGau
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New blog post from the Froggblog: Using postcode data to attribute in-store sales to website activity - http://ow.ly/eMZEX
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Sharing: 'Christmas e-commerce: 35 tips to increase conversions' - http://ow.ly/eJG2Y |@econsultancy
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Leapfrogg is still on the look out for a paid search analyst. Please tell your friends and colleagues! http://ow.ly/eFd9d
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People
In his circles
86 people
Have him in circles
128 people
Chris Panos's profile photo
Ben Akers's profile photo
Peta Ridgway's profile photo
Samuel Lavoie's profile photo
James Hobart's profile photo
Nicky Hirst's profile photo
Rolando Morales's profile photo
Neil McHugh's profile photo
Matt Owen's profile photo
Work
Occupation
Commercial Director
Employment
  • Leapfrogg Digital Marketing
    Commercial Director, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Brighton
Previously
Hertfordshire
Story
Tagline
Commercial Director at online retail agency, Leapfrogg
Introduction
I am the Commercial Director at online retail agency, Leapfrogg. We specialise in helping premium brands and retailers increase customer acquisition, revenue and market share by delivering integrated search engine marketing, online PR and social media strategies.

Leapfrogg's clients include the likes of Lulu Guinness, Feather & Black, Filofax, Bastyan, Emma Bridgewater and Rituals.

My passion lies in demystifying the many half-truths that surround disciplines, such as SEO, and in turn helping businesses make informed decisions when it comes to shaping their online strategy, choosing the right partners and allocating appropriate resource.
Bragging rights
I met Bob Carolgees and Spit the Dog when I was 7 and also saw Button Moon live!!! Beat that!
Education
  • Liverpool John Moores University
    Marketing and Media Studies, 1997 - 2001
Basic Information
Gender
Male