I understand that in the early universe there was a time when particles did not have mass yet. I'm wonder in what cosmological era did particles get their mass. Was this in the electroweak era < 10-32 seconds or afterwards? And is it true that then afterwards the higgs field acquired a vacuum expectation value so that particle fields could couple to the higgs field and gain mass?

My suspicion is that there may have been a time that the higgs field was so energetic and fluctuating so wildly that particle fields could not couple to it. How can there be a coupling "constant" between fields that are fluctuating to rapidly? This perspective allows me to understand that it may have been the heavier particles that coupled to the higgs field first (because their frequencies were higher than the higgs fluctuations and so would appear more stable wrt these higher mass, higher frequency particles). And then after the higgs field cooled down and fluctuation were not so energetic, the lower mass particles could couple to the higgs field and gain mass too. This would seem to be consistent with the strong force freezing out of the unified field first because it has higher mass particles with higher frequency (compared to the higgs fluctuations). And then the electromagnetic and weak forces froze out latter because they have lower mass particles. Is this the right picture of things?
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