Profile cover photo
Profile photo
RKG | Rimm-Kaufman Group
358 followers -
RKG is a digital marketing agency specializing in data-driven online marketing.
RKG is a digital marketing agency specializing in data-driven online marketing.

358 followers
About
RKG | Rimm-Kaufman Group's posts

Post has attachment
Watch Adam Audette speak to three of the most commonly reported causes of unintentional duplication that occur during the setup of pagination, and what you can do to fix these troublesome ‘gotchas.’

Post has attachment
As of Monday, March 24th, ad groups have been added to Shopping Campaigns along with mobile modifiers, negatives and ad copy being available at that level. Read on to find out why this is such an important enhancement.

Post has attachment
Find out how business intelligence considerations can help augment primary KPIs in order to optimize for additional goals.

Post has attachment
With many travelers beginning their flight shopping with online search, tools like Google Flight Search can help airlines drive more users to their pages.

Post has shared content

Post has shared content
New: AdWords Reports for App download campaigns

We’re happy to announce a deeper integration between AdWords and Google Analytics for Mobile Apps that will help advertisers make faster and better decisions about marketing their apps.

To put it simply: link your AdWords and Google Analytics accounts and enable auto-tagging, and you’ll start receiving a new set of detailed reports on things like day parts, destination URLs and keyword positions. These automatic reports show exactly how your search and display campaigns are performing and offer rich insights into the kind of users they’re driving to Google Play. 

Find out more in our recent post at: http://goo.gl/vB9agS [and check out a sample report below].
Photo

Post has shared content
Check out the latest from our own +Ben Goodsell in +Search Engine Watch!
New post discussing how to use Google Webmaster Tools Top Pages to map keywords to URLs and pull conversion data. http://rkg.co/10p

Post has attachment
Following up our last Enhanced Campaigns video, George Michie covers a couple of the main challenges, namely targeting and bidding.

Post has attachment
What's so great about Enhanced Campaigns? Tune in and find out.

Post has attachment
Google set to capture even more branded display advertising spend.
Wait while more posts are being loaded