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RKG | Rimm-Kaufman Group
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Watch Adam Audette speak to three of the most commonly reported causes of unintentional duplication that occur during the setup of pagination, and what you can do to fix these troublesome ‘gotchas.’
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Find out how business intelligence considerations can help augment primary KPIs in order to optimize for additional goals.
Measuring and targeting business intelligence considerations can help to augment your primary KPI by optimizing for additional goals.
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ICYMI: Careful with those link deals.
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Check out the latest from our own +Ben Goodsell in +Search Engine Watch!
 
New post discussing how to use Google Webmaster Tools Top Pages to map keywords to URLs and pull conversion data. http://rkg.co/10p
Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way.
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What's so great about Enhanced Campaigns? Tune in and find out.
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Has anybody had a chance to use this yet? What do you think?
 
A look at Bing's new Bing Saves feature, which lets users bookmark a search result for later retrieval from a personal Microsoft account.
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As of Monday, March 24th, ad groups have been added to Shopping Campaigns along with mobile modifiers, negatives and ad copy being available at that level. Read on to find out why this is such an important enhancement.
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With many travelers beginning their flight shopping with online search, tools like Google Flight Search can help airlines drive more users to their pages.
With many travelers beginning their flight shopping with online search, tools like GFS can help airlines drive more users to their pages.
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New: AdWords Reports for App download campaigns

We’re happy to announce a deeper integration between AdWords and Google Analytics for Mobile Apps that will help advertisers make faster and better decisions about marketing their apps.

To put it simply: link your AdWords and Google Analytics accounts and enable auto-tagging, and you’ll start receiving a new set of detailed reports on things like day parts, destination URLs and keyword positions. These automatic reports show exactly how your search and display campaigns are performing and offer rich insights into the kind of users they’re driving to Google Play. 

Find out more in our recent post at: http://goo.gl/vB9agS [and check out a sample report below].
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Following up our last Enhanced Campaigns video, George Michie covers a couple of the main challenges, namely targeting and bidding.
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Google set to capture even more branded display advertising spend.
Google’s latest deal with comScore will give the current leader in display advertising a bigger hook for luring the brand advertising budgets it’s been going after. The comScore partnership will give brands the ability to measure their desktop display and video campaigns in real time using the reach and frequency metrics they’re accustomed to using […]
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Paul Koch, Director of Paid Search, offers insight and analysis on product listing ads vs. non-brand text ads from our Q4 2013 Digital Marketing Report. Watch the video to find out how PLAs fared in 2013 and why they need to be a part of retailers digital marketing efforts in 2014.
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Have them in circles
339 people
Cheryl Jones's profile photo
Z-thru Analytics's profile photo
Erin Buksbaum's profile photo
Ben Collins's profile photo
Kieth Brian Padilla Tomo's profile photo
Jeremy Buhr's profile photo
Christian Collett's profile photo
David Bellinaso's profile photo
Skyflyer Eagleman's profile photo
Contact Information
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Phone
434-970-1010
Address
701 East Water Street Charlottesville, VA 22902
775 SW Bonnett Way Bend, OR 97702
155 Federal Street, Ste. 1504 Boston, MA 02110
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RKG is a digital marketing agency specializing in data-driven online marketing.
Introduction
RKG is a full-service digital marketing agency that combines talented and creative marketing analysts with unmatched proprietary technological capabilities to create the industry’s most efficient and effective data-driven online marketing solutions. We drive business to our clients by maximizing a full range of opportunities including Paid Search, SEO, Social Media Advertising, ComparisonShopping Management, Display Advertising and Multichannel AttributionManagement Services. RKG was founded in 2003 and works with organizations ranging in size from young startups to established Fortune 500 companies in sectors including retail, travel and finance.