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XLWEB SEO Company Glasgow
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Expert, trusted SEO Company and Digital Marketing Agency in Glasgow, Scotland. Free SEO & Digital Marketing Audits & Advice.
Expert, trusted SEO Company and Digital Marketing Agency in Glasgow, Scotland. Free SEO & Digital Marketing Audits & Advice.

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Wondering how to get those enhanced SERP displays? Pratik Dholakiya shares useful information about rich snippets and structured data to get you started.


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Google Adwords Generic List of Negative Keywords

UPDATE: 18 JANUARY 2015 – LATEST LIST FROM GOOGLE ATTACHED.

Here’s the list of generic NEGATIVE words Google Adwords Specialists send out.

This is Google’s Official List Of Generic Negative Keywords.

Please check before you upload them as some or many may not apply (e.g. if you have a PPC campaign and you sell aluminium, and upload this full list, you may struggle to sell anything via Adwords!).

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What is Programmatic Advertising?

Programmatic and display advertising is probably a term you have heard before but, like many, unsure what it is. or know a bit or two. In the world of advertising and the need to actually spend money to make money, programmatic advertising is an essential part of the process. In this article, we are going to show you exactly what it is and explain the concept and process.

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Ideas for Blog & Social Media Content

#Content is king! Apparently. So, SEO’s, #socialmedia marketers, #web designers/devs and anyone else and anyone in this industry claims. Here’s the facts: #Google is a search engine, but ultimately, when you get down to it – it simply publishes other people’s content. So, yes it is (assuming the rest of your SEO set-up is squeaky clean). So, they’re all correct. Let’s get the best out of your marketing…

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Every year, as online marketers, we go through the same thing – SEO is changing, and companies from all sectors need to think about how they are going to adapt their SEO and online strategies.

http://www.xlweb.co.uk/seo-in-2016-what-will-change/

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Top 5 Best Free Image Editing Programs 
You’ve heard it all before. Images are a crucial supplement to any blog or article you publish on your site or via social media. If you cannot afford the outlay for the likes of Adobe Lightroom or Adobe Photoshop, there are free alternatives.

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If you want to improve your marketing strategy with social media but you don’t have the time or the know-how to do this, or if you simply want to get more from your current campaign, you might be interested in some great social media marketing tools :
http://www.xlweb.co.uk/10-best-social-media-marketing-tools/


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SEO is horses for courses. Every website has a different starting point, different goals and a different strategy. Strategies may change, but the process for undertaking SEO should be the same. So, exactly what is the SEO process? And, how do you undertake an SEO campaign?

http://www.xlweb.co.uk/abc-seo-blueprint/

#seo #sem #digitalmarketing  
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