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XLWEB
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Expert, trusted SEO Company and Digital Marketing Agency in Glasgow, Scotland. Free SEO & Digital Marketing Audits & Advice.
Expert, trusted SEO Company and Digital Marketing Agency in Glasgow, Scotland. Free SEO & Digital Marketing Audits & Advice.

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The General Data Protection Regulation (GDPR) is a series of changes to the way that data is captured, used and managed, for all individuals in the EU.

The purpose of this regulation is to give all individuals increased control over the data that can be captured and used about them.
It comes in to effect on 25th May 2018.

Here's a handy checklist for webdevelopers/businesses to make sure your website and data collection methods are complient:

1. Think about your ‘opt in’ campaign and how you can gain consent
2. Review your current data and whether or not you would be able to show where consent was gained for these contacts if you were asked
3. Revisit your privacy policy and make sure that is it easy to read and covers all relevant areas
4. Update all the forms on your website so that they are in line with the regulations, eg no pre-ticked boxes etc
5. Investigate how best to store information on how consent was gathered using your CRM. This will be different for each CRM and may need some technical assistance
6. Decide how you are going to offer individuals the chance to view, update and remove the data which you hold about them. For example this could be a section of the website that you are able to log in to and then amend the details.
7. Decide on how long consent is valid for in terms of your business and also a process for gaining consent after this time period is up
8. Think about alternative marketing methods alternative to email. There is no denying that GDPR will provide some challenges for those companies that have relied heavily on email marketing, but there are other ways to contact your contacts.
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Another hacked website fixed by XLWEB #SEO Company. It's not enough just to fix your website once it's been hacked, make sure you let #Google know via search console!
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SEO is ALL about text. #Googlebot indexes text, searches are text, #Google matches/filters text, backlinks are text & SERPs are text. Easy!
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Wondering how to get those enhanced SERP displays? Pratik Dholakiya shares useful information about rich snippets and structured data to get you started.
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Google Adwords Generic List of Negative Keywords

UPDATE: 18 JANUARY 2015 – LATEST LIST FROM GOOGLE ATTACHED.

Here’s the list of generic NEGATIVE words Google Adwords Specialists send out.

This is Google’s Official List Of Generic Negative Keywords.

Please check before you upload them as some or many may not apply (e.g. if you have a PPC campaign and you sell aluminium, and upload this full list, you may struggle to sell anything via Adwords!).
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What is Programmatic Advertising?

Programmatic and display advertising is probably a term you have heard before but, like many, unsure what it is. or know a bit or two. In the world of advertising and the need to actually spend money to make money, programmatic advertising is an essential part of the process. In this article, we are going to show you exactly what it is and explain the concept and process.
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Ideas for Blog & Social Media Content

#Content is king! Apparently. So, SEO’s, #socialmedia marketers, #web designers/devs and anyone else and anyone in this industry claims. Here’s the facts: #Google is a search engine, but ultimately, when you get down to it – it simply publishes other people’s content. So, yes it is (assuming the rest of your SEO set-up is squeaky clean). So, they’re all correct. Let’s get the best out of your marketing…
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Every year, as online marketers, we go through the same thing – SEO is changing, and companies from all sectors need to think about how they are going to adapt their SEO and online strategies.

http://www.xlweb.co.uk/seo-in-2016-what-will-change/
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