Profile cover photo
Profile photo
Gasp
About
Gasp's posts

Post has attachment
Public
The Blogfather will certainly tell you how you did, Thomson. A quite staggering example of how a brand can get the customer experience so horribly wrong gets a proper retort.

Post has attachment
Public
As the clean-up operation starts after the Cannes Lions jolly, The Blogfather spends far too much time on YouTube watching videos, in an attempt to distil what makes for a good ‘un.

Post has attachment
Public
The Blogfather gets inspired by some words from an advertising legend, and looks at what it takes to build a brand.

Post has attachment
Public
The Blogfather puts on his irreverent boxing gloves and lands one on the chops of Tech, and gives Will.i.am a pounding.

Post has attachment
Public
A couple of weeks on, The Blogfather deconstructs the recent Pepsi ad to glean some useful nuggets of insight, before laying into United Airlines.

Post has attachment
Public
The Blogfather concludes his Digital Advertising Trilogy, writes a bit of fake news, and encounters a pantomime in Spring.

Post has attachment
Public
The Blogfather continues his Behavioural Economics journey of discovery, with an exploration of the importance of context.

Post has attachment
Public
The Blogfather reminisces on a night at the theatre, which leads him to delve into the psychological curiosity that is signalling in marketing and advertising.

Post has attachment
Public
It may sound like the name of a shit font, but could the work being done by Big Data company Cambridge Analytica lead to major advances in targeting? The Blogfather looks at the cut of their jib.

Post has attachment
Public
Having never been one for keeping too many records lying about, The Blogfather sticks it to data this week, and wants to ask you something.
Wait while more posts are being loaded