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Gasp
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The Blogfather will certainly tell you how you did, Thomson. A quite staggering example of how a brand can get the customer experience so horribly wrong gets a proper retort.
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As the clean-up operation starts after the Cannes Lions jolly, The Blogfather spends far too much time on YouTube watching videos, in an attempt to distil what makes for a good ‘un.
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The Blogfather gets inspired by some words from an advertising legend, and looks at what it takes to build a brand.
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The Blogfather puts on his irreverent boxing gloves and lands one on the chops of Tech, and gives Will.i.am a pounding.
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A couple of weeks on, The Blogfather deconstructs the recent Pepsi ad to glean some useful nuggets of insight, before laying into United Airlines.
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The Blogfather concludes his Digital Advertising Trilogy, writes a bit of fake news, and encounters a pantomime in Spring.
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The Blogfather continues his Behavioural Economics journey of discovery, with an exploration of the importance of context.
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The Blogfather reminisces on a night at the theatre, which leads him to delve into the psychological curiosity that is signalling in marketing and advertising.
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It may sound like the name of a shit font, but could the work being done by Big Data company Cambridge Analytica lead to major advances in targeting? The Blogfather looks at the cut of their jib.
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Having never been one for keeping too many records lying about, The Blogfather sticks it to data this week, and wants to ask you something.
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