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Mark Hillary
Works at Me
Lives in Serra Negra, São Paulo
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Mark Hillary

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When was the last time you interacted with a customer service team – on any channel – and came away from the experience feeling really good? Of course it happens, but in most surveys there are only a minority of customers who claim to be really satisfied with their service experiences. The customer experience is all too often sacrificed for the convenience of the brand.There has always been a traditional view of customer service that the brand si...
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Mark Hillary

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Every manager knows what ROI means. Return on Investment. It’s the Holy Grail of budget planning and business case design. Almost no business investment or capital expenditure takes place without considering what the ROI is going to be and if the ROI is not high enough then it’s likely that senior managers will not approve the proposed ideas.But do we rely on ROI too much?In a recent blog on LinkedIn, Manpreet Jassal of Gartner said that he is an...
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Mark Hillary

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Blogging on behalf of a CEO, or other senior executives, is never easy. Many in the communications industry question whether ‘ghost-blogging’ is even ethical or desirable. But if you are managing a team that is creating content for senior executives then there are several well-worn pitfalls that can certainly derail your project and need to be avoided at all cost.In the corporate blogging and content marketing programs that I have managed, I have...
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Mark Hillary

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This is an extract from Chapter 2 of my new book "Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging." The chapter opens by talking about how blogging has changed the media industry and how we consume news, then explores the effect of this for companies and marketing professionals...------This change in the way we consume news is all very interesting for media students, but you might be asking how it help...
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Mark Hillary

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After writing a technology blog for a UK-based magazine for about three years and notching up hundreds of blog entries, I approached the magazine editor and suggested this interesting collection of articles was worthy of a book.He immediately began asking questions, including, “Why on earth might anyone be interested in a series of blog posts collected together into a book?” He was also concerned about the complexities of publishing, but having a...
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Mark Hillary

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I was on a conference call with a client this morning, talking about how we can convince their senior management that LinkedIn is an important business tool. The word from the 'C-suite' is that it is still considered to be little more than an online resume (or CV) by many executives who are yet ...
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Have him in circles
62 people
Engr Abdur Rahman's profile photo
Kaustubh Ambavanekar's profile photo
JL Barbosa's profile photo
Jason Cady's profile photo
Kostyantyn Yakovchuk-Besarab's profile photo
Colin Beveridge's profile photo
Andy Edwards's profile photo
Mike McCabe's profile photo
Fernando Birman's profile photo
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  • Me
    Writer, present
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Hillary
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Introduction
Just visit www.markhillary.com to find more about me and links...
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Serra Negra, São Paulo
Previously
São Paulo - London - UK - USA - India - Singapore - Brazil
It's a nice place with good prices for cold beer, and Marcelo is nice. It's a nice bar...!
Public - 4 years ago
reviewed 4 years ago
1 review
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