Audio-Video, Computers and Home Apliances
ZIGZAG, founded in 1995, was the first company to import and sell authorised, licensed electronics in Armenia. On 12 July 1995, ZIGZAG opened its first store in Yerevan at 20 Sayat-Nova St. This tiny store had just 42 square metres of space and only two employees, the seller and the cashier.
The principles and the expansion
From the very beginning, our company was shaped by values of hard work and the provision of high-quality services. As the lengthy pedigree of global commercial history clearly attests, this is the only true path to success. In just two years, business grew enough to open a second store at 24 Mashtots Ave., which provided an improved variety of electronic devices: refrigerators, televisions, washing machines, vacuum cleaners, irons, and many others.
Propelled by high demand for its products, ZIGZAG continued to expand the breadth of its business with new stores, while expanding its array of product lines and forging new relationships with more manufacturers. Within the next decade, the company opened three new stores throughout Yerevan. In 2011, ZIGZAG opened a large new 24-hour store at Zvartnots International Airport.
On 20 October 2012, ZIGZAG opened a giant new electronics store in the Dalma Garden Mall, a modern new shopping and entertainment center. This new store is the largest in all of Armenia, offering 2100 square metres of retail floor space stocked with the latest electronic appliances from leading global manufacturers. Furthermore, this new store officially carries Apple products!