After i read the Hugo nomination I checked my internet router for scorch marks to see if you had already written something on that topic ;-). The article linked is very moderate...
I don't think that SP/RP instigators really think they can achieve something. For me it looks more like a classic "let us poison the wells" campaign with some verbal selfies added in their "Me classic writer!" series.
One awful truth we already learned from the Gamergate discussion last year: It is possible to build career on top of bigotry and misogyny :-(. They want to become the Glenn Beck or Rush Limbaugh of Science Fiction.