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AM Khan - A Trusted Online Business Expert
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A Trusted Online Business Expert
A Trusted Online Business Expert

123 followers
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According to new figures from eMarketer (http://goo.gl/eqq2NM), ad spend on the desktop to decline $1.4 billion this year. 

EMarketer said Google’s mobile search growth can be attributed to enhanced campaigns and Product Listing Ads (PLAs), "both of which contributed to increased click share on mobile throughout 2013 and will continue to do so."

"Only 5.7 percent of total media ad spending was dedicated to mobile last year, meaning there’s significant room for advertisers to catch up with consumer habits," eMarketer said in its report.
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Googler Jon Wiley made the announcement on Google+ that Google has been “experimenting” with a new design for its search results pages, which gets rid of the underline on links, increases the font size, and gets rid of the colored boxes around ads in favor of a more organic look.

Here is the announcement:
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At the recent Search Marketing Expo, Google’s Matt Cutts said that Google is working its way to the “next generation” Google Panda algorithm updates, which will be softer and more friendly to small sites and businesses.

According to Cutts, with the new update Google is planning to help small businesses perform better in the search results. Cutts confirmed that one expert in his team has been specifically assigned the task of assisting small websites improve ranking in the Google search results. Google has not yet specified when the new update will be rolling out to the users.
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Last year Google launched Remarketing with Google Analytics, to enabled advertisers to create sophisticated remarketing lists using Google Analytics’ 250+ dimensions and metrics.  And now Google has announced deeper remarketing integration between AdWords and Google Analytics. 

According to the announcement, a single set of tags can now power both Google Analytics and Dynamic Remarketing on the Google Display Network using the Google Merchant Center. Now, retailers can have access to detailed product level reporting and more power and precision for their remarketing campaign.
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In a new “Webmaster Help” video, Google's Matt Cutts discusses optimizing for the mobile web. 

He takes on this submitted question:

"Is there a way to tell Google there is a mobile version of a page, so it can show the alternate page in mobile search results? Or similarly, that a page is responsive and the same URL works on mobile?"

Cutts says in the response, “Don’t block javascript and CSS. That actually makes a pretty big difference.”

Here is the video:
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Google has announced that, on Tuesday, April 22, 2014 at 9am PT, Jerry Dischler, VP of Product Management for AdWords will share a brand new set of innovations with you live on the Inside AdWords blog.

Google says, "These AdWords innovations are the result of countless conversations we’ve had over the past year with advertisers, both large and small. Based on your feedback, hundreds of product managers and engineers worked hard to build these new products. Simply put, we built these new products for you." 

 To join  Register for the livestream here.( https://services.google.com/fb/forms/apflivestream/)
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Google has announced some upcoming changes to its TrueView video ad formats, which will take effect on April 15th.

Google says the forthcoming improvement to make TrueView both simpler and more capable. Also the change offers: 

 • Organizes TrueView around how a user interacts with the ad 
 • Tell us where you want your ads to appear at the campaign level 
 • Deliver more relevant ads on the YouTube search page. 
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Google has begun rolling out consumer ratings annotations  in AdWords, a new format of search ad, that highlights  data it gathers from its Consumer Surveys in their ads and can appear under Google’s regular text ads .

After beta testing with advertisers revealed that consumer ratings annotations increase click-through rates by an average of 10%, Google will begin rolling out the new search ad format over the coming days.
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Last summer, Google started enforcing its new unique product identifier feed specification for Google Shopping. Now Google has announced that additional enforcement is on the way. 

Now Google will begin to disapprove products with incorrect GTIN, MPN and brand identifiers and globally demote products with incorrect identifier_exists attribute.

Begin reviewing the warnings and disapprovals in the Data Quality and Data Feeds tabs of your Google Merchant Feed. Pending product disapprovals that show up as warnings now will eventually show as errors when the new enforcement takes effect.
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Google confirmed that Google Places no longer supports multiple verified accounts for the same business location. Business owners can view the duplicate listing by signing in to Google Places for Business Dashboard. All the duplicate listings are marked under “You cannot update this listing because it has been marked as a duplicate of another.”

Google instructs that if you want to remove the duplicate listing all you have to do is:

•        Access the dashboard for the business you wish to remove.
•        Select the Gear icon.
•        Click on Remove this listing.

You can also use the Learn More link on your dashboard to request the current owner for administrative access of the listing or contact Google Support directly to restore your account's access to the listing.
https://productforums.google.com/forum/?hl=en#!category-topic/business/IoLUKdg3FXY
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