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European Sensory Network
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Happy Valentines day ...

... with a new study from Janice Wang and Charles Spence.

Chocolates with round shapes were expected to be sweeter than angular-shaped chocolates. (No surprise here)

But:

After eating, the round chocolates were judged to be less sweet and were also liked less than expected.

Possible explanation:
Contrast hypothesis - the disconfirmation of expectations might have let to a decreased hedonic evaluation.

Take home message:
Manufactures should be aware of how the shape of a product sets up consumer expectations.

Full study here: https://flavourjournal.biomedcentral.com/…/s13411-017-0052-1
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Interesting #job at ESN member #Wageningen Food &Biobased Research Wageningen UR Senior Researcher #Consumer Science http://www.wur.nl/en/Jobs/Vacancies/Show/Senior-ResearcherExpertise-Leader-Consumer-Science.htm

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A new study by Annekathrin Schacht from the University of Göttingen, Germany, and colleagues indicates that a more complex arrangement on the plate, decreases the glycemic index of the meal (which is considered to lead to less intense food craving).

http://www.sciencedirect.com/science/article/pii/S1878450X1630021X

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Curious: who will be our 500th follower on Twitter?
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