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Steven Parsons
Works at Wools of New Zealand
Attended Massey University
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Steven Parsons

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What really matters is that wool feels lovely..
Our New Zealand wool has impeccable attributes. The integrity of the fibre is outstanding with a lot of effort being poured into its credentials as a truly sustainable material. None of this matter…
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Steven Parsons

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Why we are making furniture from wool carpet.
SolidWool are a brilliant young company making beautiful items from Herdwick wool. Hannah and Justin Floyd do an amazing job of designing, manufacturing and marketing their products made in Engla...
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Time to stop sending carpets to landfill...
SolidWool are a brilliant young company making beautiful items from Herdwick wool. Hannah and Justin Floyd do an amazing job of designing, manufacturing and marketing their products made in Engla...
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"Oil based industries need to drive demand so they tell us they are saving the world, giving us a lifestyle that we otherwise could not afford. Unfortunately they have a point."
The challenge in 1856 was to create colour for the masses, which Perkins accidentally solved while trying to make a vaccine. The challenge now is to create a circular economy and create textiles ...
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How do we make sustainability sexy? That does not mean how do we sexualise green issues. What I mean to ask is.. “How to we market sustainability to the Me generation?” How do we draw in a generati...
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Happy Friday, I have just put up a new front page to our UK company website.  Trying to go with the whole "less is more" minimalist approach.  See what you think. Just click on the image..
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Steven Parsons

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Wool makes beautiful fabrics. In fact really good wool, with smart design can create stunningly attractive materials that perform brilliantly, as evidenced by Synergy, Camira Fabrics latest range o...
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Each year 400000 tonnes of carpets are disposed of in the UK. About a third is diverted from landfill, largely thanks to Carpet Recycling UK and the forward thinking companies that have joined their crusade. The last half decade has seen an industry develop, from zero, which now places some ...
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"The challenge for carpet designers is to think about the user experience, and the full life cycle of the products they bring to life. Carrying on with poor information is lazy design."
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Aulana is about creating an heirloom. Its products won’t be gold in colour, but gold is in there creating the hues that are visible. And because it is gold particles it is permanent, so, like cathe...
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Ever wonder what makes wool so special compared to other fibers? Know why Nourison chooses to use New Zealand Wool in 95% of our products? It’s because New Zealand farmers follow strict animal welf...
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Have him in circles
16 people
Andy Caughey's profile photo
Steven Parsons's profile photo
Rudolph de Jong's profile photo
Fabulous FloorsMagazine's profile photo
lord isaac's profile photo
Kenza CHRAIBI's profile photo
Greg Parsons's profile photo
robbeadle1's profile photo
obida hazem's profile photo
Work
Occupation
Innovation Manager
Employment
  • Wools of New Zealand
    Innovations Manager, 2007 - present
  • Feltex Carpets
    Design Manager, 1993 - 2007
  • Lavene & Company
    Interior Design Consultant, 1991 - 1993
Basic Information
Gender
Male
Story
Tagline
by Wools of New Zealand
Introduction
Wools of New Zealand is a premium brand identifying products manufactured by licensed partners who meet demanding quality standards and fiber content requirements.
Bragging rights
Laneve is a mark of wool integrity that applies only to wool that has been independently verified as sustainably produced and traceable to source.
Education
  • Massey University
    Textile Design
  • Kapiti College
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