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The Banner Lady
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7 followers
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Keep your design prominent and plain. Top designs have two or three essential elements. These essential elements will usually be an identifier such as company name, logo, phone number or a photograph.
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Make sure the images that you would like to include on your roll up banner are high quality. Don’t pull an image from a website as it will be poor quality. Remember that you are trying to capture peoples attention and draw them to your product or service.
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Using high quality images will reflect the professionalism in your business. You are trying to catch peoples attention as they pass by.
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Display your core message and logo at the top of your stand. It is important to have your main message at eye level, whether this is your company slogan, an image of a product, your website. Place these at the level that is most likely to grab someones attention as they walk past.
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Customised flags or banner stands are one of the best ways to literally flag people down. Whether it is an event, trade show or a small scale presentation, the versatility makes them perfect for these applications. They can serve as a summary of your brand or as a complement to a larger graphic popup exhibit.
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At trade shows and events, banner marketing can be a powerful way to promote your products and services. Banners are large so they get noticed and stand out. You can reach hundreds, even thousands of potential customers for minimal investment as banner printing is cost effective.
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Highlight discounts and promotions
Printed materials are great tools to sell a product. Products that are highlighted through discounts and promotions can be best showcased on branded printed materials.
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Design Your Product or Service Around the Customer
You need to make sure your product or service is tailored to your customers. From the packaging to the way it is promoted. Rather than designing and presenting things in the way the customer wants, entrepreneurs often fall into the trap of making the product they want to sell.
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The most important stage of the marketing process is getting to know your customers. You will be more effective at selling if you have accurate information and knowledge. Understand your customers behaviour, demographics and requirements. Use all the information at your disposal. This information should allow you to write a marketing plan and steer your major business decisions.
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