It is called the Erastratos Effect, after the fellow who burned down the Temple of Diana - one of the Wonders of the World - in order to achieve renown. But that's not his name. The hellenes had the class to pass a renaming law. So should we.
Commenter, please don't react on impulse! I am not proposing a clamp on free speech. Please actually take the actual effort to read the actual article. Or not.
And sorry, Salon removed the original illustration. The only click-selectable jpeg was...