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The Pure Storage FlashArray, unveiled on August 23, 2011, is a new class of enterprise storage, deployed in the data center, that leverages flash memory and accelerates random I/O-intensive applications like server virtualization, desktop virtualization (VDI), database (OLTP, rich analytics/OLAP, SQL, NoSQL) and cloud computing. Pure Storage uses flash, packaged in the form of shelves of SSDs, from two known suppliers, STEC and Samsung.
The Pure Storage FlashArray features a scalable storage architecture built around the company's controllers, each of which features 12 processor cores that provide 300,000 IOs per second (IOPS) sustained performance and 180,000 IOPS write performance. FlashArray combines the sub-one millisecond latency capabilities of solid state memory devices with inline data deduplication to reduce the cost of flash to be inline with traditional rotating disk; FlashArray is priced at under $5 per GB of usable storage capacity, which compares to between $5 to $10 per GB for traditional disk-based arrays and requires about 20 percent of the power and space required for traditional arrays.