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Redback Agency
A creative agency for smart businesses
A creative agency for smart businesses
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It's pretty easy to see the importance and the value of building out your online presence. With the majority of online marketing being self service, it's easy to dive right in. Many businesses are in such a rush to take advantage of the opportunity, that they fail to build out a proper strategy. Being digital for the sake of just having a presence in these channels is not the answer. The key is to build out a dedicated strategy that results in a strong return on investment. Without investing time in a strategy, you're not only going to miss great opportunities, but you may find your business left behind. Because online marketing is so broad, it's easier to look at your strategy as three distinct strategies that all share a common goal.

These strategies cover your Business, your Customer, and your Marketing. Our goal is to help you develop a cohesive online marketing strategy. And to do that, you'll need to understand the plan for your business at a high level. How you intend to be perceived by your market. Who that market actually is? How your customers are using digital technology. And what channels you'll build into. Having a clear and well thought out strategy keeps you focused. And it serves as your road map as you explore new marketing channels. Now there isn't a one size fits all solution here.

Every business needs to create it's own strategy. And that makes sense. If you're selling custom t-shirts to sports fans online, your plan will bare little resemblance to a local restaurant. Your strategy will vary, but the focus is always to create shared value. And shared value is when the goals of your customer overlap with the goals of your business. Your entire marketing strategy should be built with shared value in mind. Forget for a moment that you're selling a product or a service. And instead adopt the mindset that you're marketing an experience. So as we look at our three distinct strategies, I want you to focus on building each of them out with the idea that at the end of the day, you want to have a shared value experience.

And that experience will bring you positive ROI.
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SEO expectations

Search Engine Optimization is a process that requires a lot of work, a lot of time, and a lot of patience. SEO is a bit different than other marketing strategies and understanding these differences will help us to stay on course for running and measuring a successful SEO campaign. Patience is a virtue. And that couldn’t be more true than with SEO. Approach it as a long term process that builds long term value.

There’s a reason that all those rank-number-one-in-Google-tomorrow scams are called scams. It takes time to develop and execute on your strategy. Research your keywords, create new unique content, build more links and authority, and to resolve any technical issues with your site. And it’s a never ending process. There’s always work to be done. SEO is not a one time project. It’s a process that you’ll continue for the long haul. Search engines don’t necessarily find your website immediately.

It takes them time to discover changes to your content, new links to your pages, and overall structure of your website. And it will take them more time to put all those factors and their algorithms to re-assess your relevancy and authority before those changes are reflected in the search results. Being patient and true to your strategy will help you stay focused on the SEO process that you will have laid out. Expect with SEO is change within the search engines. And it’s important to realise and accept that we have no control over this.

Search engines are always trying to improve their product to help deliver results that people want. And they’re always trying new things.Sometimes, these changes are algorithmic. Other changes are more about features or different ways of presenting different kinds of contents to users. Search engines will keep making changes to enhance the experience for their users. So it’s in our best interest to work with these changes as best we can. But one of the biggest expectations for a successful SEO campaign is to realise that you’re really optimising for two audiences; the search engine and real human beings.

It’s really easy to focus in on what we think the search engines will like about our site, but the real audience that generates business on your website are people. While they may never find us if we don’t show up on a search engine results page, it’s people that drive the bottom line.The fortunate thing is that the search engines know that. Search engines have the ultimate goal to generate search results that people will find useful and helpful. If you build your authority and create content that’s interesting to people, and if you do it in a way that’s friendly to the computerised audience as well, the long term and consistent goal of the search engines is to reward that.
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SEO Website Marketing for Business in Cairns and Perth

You’re in business to make money right?
So to make more money you need more customers?
How?

Advertise in newspapers, Television Adds, Yellow pages or pay google ect ?
That can be a short term investment.

In bound marketing works.
People search online for your services and products.
Your website is a 24-hour Salesperson, but only the website that comes up on the first page
Has any chance.

SO, you need to make sure your sales person
Is the best presented. That means your website has to be optimized for search engines.

You need to have a sales person designed for google, clients and customers to easily read
Not a pretty brochure site.

SO, first step, check your site for problems
Or, make a new site that is built from the ground up as a sales person.

Remember your site will be a 24-hour permanent business investment
It will increase your business value now and add to the good will when you sell.
So don’t be tight on your investment. Would you print your own business cards?
If you do it yourself and not professionally done it looks tacky right?

So call us at redback.agency in Cairns 40349546 or Perth 94671880
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SEO Perth Website Marketing
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Cairns SEO Pro for website marketing
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How do search engines work
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SEO V PPC
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