This is an anti-pattern that seems to be becoming more widely used lately. This is also something that is very simple to avoid.

I'm using an app called NVision as an example here (which is otherwise a pretty nice app). This app shows notifications for new stories by default (which I think is the wrong default but that's not the point of this post). The problem is that when I tap the notification I'm taken to a screen saying "loading content". This should not happen! If your app notifies that there's a new content that content should be instantly accessible by tapping the notification without any loading screens or splash screens. 

Bottom line: don't show a notification about new content until that content is finished loading so you can show it to the user without any delay.

Post by +Juhani Lehtimäki 
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